In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura’s story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit.

Today on Art + Audience:

• Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries.

• Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let’s Get on the Beers, and the real-life community it's built.

• Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche.

• Biggest “Uh-Oh” Moment: A massive print error that turned into a lesson in transparency, trust, and community support.

• Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.

Connect with Laura Holley:

• Website: lawzdrawz.com

• Instagram: @lawzdrawz

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie’s book: The Artist's Side Hustle

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.

Today on Art + Audience:

• The Accidental Beginning: How a botched book cover project sparked a booming business drawing people’s homes.

• The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.

• Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.

• Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.

• Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what’s right for you.

• Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.

Connect with Georgia Norton Lodge:

• Website: georgiadrawsahouse.com | secretartistsbusiness.au

• Instagram: @georgiadrawsahouse

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie’s book: The Artist's Side Hustle

Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.

Today on Art + Audience:

• Career pivot during a pandemic: Sophie shares how she went from studying law to picking up embroidery during lockdown, and never looked back.

• Letting the audience lead: Her product line grew organically by paying attention to what her followers wanted most.

• Inside the Bloom membership: A look at how she keeps members engaged with tutorials, challenges, and rewards, while automating much of the process.

• Juggling business and motherhood: Sophie talks about working solo, staying consistent, and building smart systems to manage her time.

• When tariffs hit hard: A 65% drop in U.S. orders could have been devastating, but diversifying her income helped her stay afloat.

• Why community matters most: With a 93% retention rate, Sophie explains how member recognition and connection keep people coming back.

Important Note:

At the time of this episode’s release, Sophie has temporarily paused shipping to the U.S. due to ongoing tariff issues. If you’d like to support her work, the best way is to follow her on Instagram, join her newsletter, and stay updated on when U.S. shipping will resume.

Connect with Sophie Timms:

• Website: mindfulmantraembroidery.com

• Instagram: @mindfulmantra_embroidery

• Membership: bloomembroideryacademy.com

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a “whole-brain” artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure, the metaphor of crockpots for creative timing, and the concept of having a “main band” and a “side band” to stay creatively flexible. Meanwhile, Stacie gets real about balancing artistry with business, why structure doesn’t mean selling out, and how teaching became the career she never expected to love.

Today on Art + Audience:

• Whole-brain creativity: Stacie and Andy discuss flipping between business strategy and artistic flow.

• Plotters vs. pantsers: The balance between creating from intuition vs. structure, and how both are essential for long-term success.

• Redefining authenticity: Why resistance to structure is often just fear in disguise.

• Crockpot creativity: How putting ideas “on low” instead of trashing them can lead to surprising breakthroughs.

• Main band vs. side band: A powerful metaphor for pursuing multiple creative paths without burnout.

• Building creative careers with intention: Why starting slow, dabbling, and removing pressure can actually accelerate growth.

Connect with Andy J. Pizza:

• Website: andyjpizza.com

• Instagram: @andyjpizza

• Podcast: Creative Pep Talk Podcast

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art.

Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly matters. From deep dives into therapy and self-compassion to reflections on parenting and redefining success, this episode is a masterclass in building a creative career that honors your whole self.

Today on Art + Audience:

• The origin of “Andy J. Pizza”: Why Andy chose this name and how it became unexpectedly perfect for his work with kids.

• Navigating neurodivergence: A candid look at how ADHD and OCD influence both Andy’s and Stacie’s creative lives.

• Strengths-based psychology: Andy explains how shifting focus to what works (instead of what’s broken) changed his outlook.

• Self-expression and self-love: Why Andy believes you can’t make meaningful art if you don’t like yourself first.

• Redefining productivity: Letting go of rigid systems and learning to work with your brain instead of against it.

• Rethinking success and permission: Is creative freedom something you earn, or something you allow yourself to have?

Connect with Andy J. Pizza:

• Website: andyjpizza.com

• Instagram: @andyjpizza

• Podcast: Creative Pep Talk Podcast

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big “aha” moments, and how the course helped them grow thriving creative businesses. Whether you’re just starting out or looking to expand your art career, this conversation is packed with encouragement, practical advice, and powerful stories from artists who have walked the path before you.

Today on Art + Audience:

• “Does this work for me?”: Alumni answer the most common questions, Can this course help traditional artists, non-digital artists, or international artists?

• The Mindset Shift: Why rethinking how you view your art, and how it can live in the world, is the first step to building a sustainable business.

• One Idea, Many Products: How alumni learned to maximize one piece of art across multiple income streams.

• International Success Stories: Why location isn’t a barrier in art licensing, and how artists from Canada, Australia, and beyond are thriving.

• When You Don’t Have a Big Portfolio Yet: Why you don’t need hundreds of pieces to start, and how design briefs inside the course can help build a powerful portfolio.

• Confidence, Pitching & Cohesion: Alumni share how they tightened their brands, gained the confidence to pitch, and landed licensing deals and wholesale accounts.

• Life-Changing Takeaways: Each alum shares their biggest “why this course changed everything” moment.

Connect with the LYA Alumni:

• Ashley Paggi (Ash Cascade Design): ashcascade.com

• Kelsey Weigl: kelseyweigl.com

• Laura (Laura Sevigny Design):  laurasevignydesign.com

• Mable Tan: mabletan.com

• Megan Stringfellow: @stringfellowart

• Shirlee Fisher (Quiet Lines Design): quietlinesdesign.com

• Tiffany Grimes (Posterity Paper): posteritypaper.com

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this enlightening episode, Stacie sits down with surface pattern designer Juliana Tipton to talk about launching a creative career in your 40s, navigating art licensing, and staying grounded through the highs and lows of the design world. From graphic design and higher education to licensing with top retailers like Target and Barnes & Noble, Juliana shares how she pivoted careers, learned to trust her gut, and built a successful business centered around authenticity and perseverance.

Today on Art + Audience:

• Juliana’s Unconventional Start: How she launched her surface design career in her early 40s after two previous careers.

• Leveraging Graphic Design: How her background gave her a solid foundation but also revealed the challenges of working solo.

• Licensing Lessons: From being ghosted by a fabric company to finding better partnerships—what she learned and would do differently.

• Pitching and Portfolios: The importance of following up, crafting one-sheets, and using classes from Bonnie Christine and Shannon McNab to hone her process.

• Navigating Red Flags: How Juliana discerns between fear and instinct when evaluating licensing deals—and why good communication is non-negotiable.

• The Truth About Money: Why licensing isn’t always lucrative at first and how Juliana balances surface design with graphic design work.

• Honest Talk About Contracts: What Juliana looks for in licensing agreements and how she scrutinizes the fine print.

Connect with Juliana Tipton:

• Website: julianatipton.com

• Instagram: @jultipdesign

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this inspiring episode, Stacie chats with Carrie Cantwell, a graphic designer turned licensed artist, Skillshare top teacher, podcast host, and creative coach. Carrie opens up about her transformative journey from the high-pressure world of film graphics to finding her artistic voice through art licensing. Her story is one of courage, reinvention, and learning to lean into the things that come naturally. Together, Stacie and Carrie dive deep into the realities of self-doubt, the power of creative bravery, and the freedom that comes with not needing external validation.

Today on Art + Audience:

• From Film to Freelance: Carrie opens up about leaving a prestigious film career to pursue art that reflects her true creative vision.

• Discovering Her Artist Identity: Through trial and error, and a little spaghetti-throwing, Carrie found her style and embraced life as an artpreneur.

• Bravery Grows With Age: Carrie explains how courage isn’t innate, but something that builds with life experience, perspective, and choosing to show up anyway.

• Rejection and Resilience: A ghosted agency deal became a pivotal lesson in honoring boundaries, feeling disappointment, and choosing self-compassion.

• Confidence Is a Learned Skill: Stacie and Carrie discuss how confidence grows through repeated action, not through waiting to feel “ready.”

• Comparison and Social Media: A powerful story about Stacie’s daughter reveals how early artists can navigate self-worth in a digital world.

• What’s Next for Carrie: She’s setting her sights on editorial illustration, art that reacts, uplifts, and brings meaning to current events.

Resources:

• Book: Don't Believe Everything You Think by Joseph Nguyen

Connect with Carrie Cantwell:

• Website: carriecantwell.com

• Instagram: @carriecantwellart

• Podcast: Two Cranky Creatives

• Carrie’s Editorial Portfolio: carrie-cantwell.cargo.site/editorial-illustration-portfolio

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this episode, Stacie reveals the system behind her two creative companies generating a combined $5 million in annual revenue: the STAR Productivity Method. Drawing from humble beginnings at her dining room table to leading a powerhouse team, Stacie shares the weekly rhythm that has guided her journey. Whether you're a side hustler or full-time creative, this episode provides an actionable framework to gain clarity, stay focused, and make meaningful progress even with limited time.

Today on Art + Audience:

• The Origins of the STAR Cycle: How Stacie developed the method during her early side hustle days with only five focused hours per week.

• A Peek into Her Themed Work Week: Discover how Monday through Friday is structured to maximize creativity and minimize chaos.

• The STAR Framework Explained:

• S – Strategize: Set goals and dream big.

• T – Think & Create: Dive into the creative process.

• A – Adapt: Refine, polish, and prepare.

• R – Reach Out: Share, launch, and gather feedback.

• Real-Life Examples: How Stacie used the STAR cycle to plan product launches and build a new mini course.

• How to Apply STAR to Your Own Projects: Implement the cycle on a personal project, complete with a free printable worksheet.

Resource:

• Download the printable STAR Cycle worksheet at staciebloomfield.com/blog

• Pre-Order Bonus: Get two copies of The Artist’s Side Hustle and receive Art That Works, Stacie’s flagship art critique course. Just email your receipts to [email protected]

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this episode, Stacie answers real listener questions and dives into how artists can move from feeling overwhelmed by possibilities to finding strategic clarity. She offers empowering advice on balancing multiple passions, making smart licensing choices, and evolving your artistic style without confusing your audience. Whether you're at the start of a creative pivot or deep into the licensing world, Stacie's thoughtful insights will help you take confident, intentional steps forward.

Today on Art + Audience:

• Overcoming Creative Overwhelm:

• Sarah, a graphic designer, dreams of transitioning to a business that includes pattern design and needle felting.

• Stacie shares how to focus: Keep the steady income source, choose one creative passion to grow first, and use a newsletter to build community.

• The power of speaking to your future self and building one revenue stream at a time with intention.

• Licensing Wisdom – Finding the Right Markets:

• Mackenzie asks about the most profitable markets for art licensing.

• Stacie outlines top licensing markets: home decor, fabric, gifts, stationery, apparel, and big box retail.

• Key deal terms to watch: royalty rates, exclusivity, territory, and brand fit.

• Why licensing is just one slice of your business pie—and not the whole pie.

• Creative Expansion – Managing Multiple Styles:

• Hachiko, an illustrator, wonders how to present and market two different art styles.

• Stacie encourages embracing creative range: distinguish collections, tell your audience your story, and focus on the through line that ties your work together.

• Reassurance that your audience can follow your growth, and your art can hold more than one style.

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie’s signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561