In this data-packed episode, Stacie sits down with Shannon McNab, a surface designer, educator, and the creator of the annual Surface Design Industry Survey. Drawing from six years of research and thousands of responses, Shannon shares real insights into income trends, shifts in licensing, and the evolving paths artists are taking in today's creative economy. This conversation is equal parts truth-telling and encouragement, giving artists a transparent look at what's possible and what's changing when building a sustainable creative business.

Today on Art + Audience:

• Data Over Promises: Why artists need real numbers and clear benchmarks to make confident decisions in their creative careers.

• Income Trends: A look at what's increasing and what's declining in artist income, with insights drawn from current industry data.

• Part-Time Artists: Why more creatives are pursuing art alongside other work, and what the data reveals about the income potential of side hustles.

• Top Earning Opportunities: The most profitable income streams for artists today and why some income paths are worth revisiting.

• Print-on-Demand and Products: What is shifting in the world of POD and physical products, and how artists are adapting to these changes.

• Longevity Pays Off: Why artists who stay committed for six years or more tend to see higher income and opportunity over time.

Connect with Shannon McNab:

• Website: shannonmcnab.com

• Instagram: @smcnabstudio

• Download the 2025 Surface Design Industry Survey Report at sketchdesignrepeat.thrivecart.com/2025-surface-design-industry-survey/

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get Stacie's book: The Artist's Side Hustle

In this refreshingly honest episode, Stacie is joined by fine artist Vanessa Piche (pronounced "cliché") for a raw conversation about what it feels like to start over again. Vanessa opens up about her unexpected move from a thriving art career in Rhode Island to rural Indiana, and the challenges of rebuilding her audience from scratch in an increasingly unpredictable online landscape. Together, Stacie and Vanessa reflect on what's not working anymore in creative business. This episode is a candid exploration of transition, vulnerability, and resilience. If you've been feeling lost or like you're shouting into the digital void, this conversation is for you.

Today on Art + Audience:

• Vanessa's Journey: From art markets and a brick-and-mortar shop in Rhode Island to life on a farm in Indiana with chickens, horses, and a whole new creative landscape.

• Starting Over: What it really feels like to lose a built-in audience and begin again from zero, and why Vanessa isn't giving up.

• The Online Shift: A candid look at why platforms like Instagram aren't working the way they used to, and how creators are scrambling to find what will work.

• TikTok and Trust: The only place where Stacie and Vanessa are seeing any real organic growth, and how they're experimenting with it.

• Return to In-Person: How in-person events might be the next pivot, and why some of the most meaningful connections (and repeat buyers) still happen face-to-face.

Connect with Vanessa Piche:

• Website: vanessapiche.com

• Instagram: @vanessapiche

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get Stacie's book: The Artist's Side Hustle

Today on the show, Stacie chats with artist Madison Phipps of Madison Phipps Studio, who is building a thriving creative business in the margins of her full-time job and motherhood. Madison shares how her mantra, "What's the best that could happen?", has helped her push past fear, pitch big ideas, and grow her audience organically on TikTok. From launching a print club with over 100 subscribers to selling original botanical artwork through consignment, Madison is a powerful example of what's possible when you stop waiting and start sharing. This episode is packed with practical insights and encouragement for creatives looking to grow their side hustle with authenticity and joy.

Today on Art + Audience:

• Madison's Leap: How one TikTok post and a brave email landed her on this very podcast.

• Creative Margins: Finding time to create during lunch breaks, nap time, and late nights.

• Growing an Organic Audience: Why Madison focuses more on creating than consuming on social media and how that's paid off.

• Print Club Behind the Scenes: Madison breaks down how she set up her $14/month subscription model, what it costs to run, and how she builds community with every envelope.

• Authenticity Over Perfection: Stacie and Madison explore why audiences are craving realness over polish and how that's fueling a new wave of personal artist brands.

• Round Top Breakthrough: How a spontaneous conversation with another artist led to a last-minute booth at a major art show, all from saying "yes" before she was ready.

• Balancing Multiple Revenue Streams: Madison discusses the financial realities of commissions, Etsy, and high-end consignment, and how each plays a role in her art business.

Connect with Madison Phipps:

• Website: madisonphippsstudio.com

• Instagram: @madison.phipps.studio

• TikTok: @madisonphippsstudio

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get Stacie's book: The Artist's Side Hustle

In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists get the justice (and compensation) they deserve. If you've ever hesitated to share your work for fear it might be ripped off, or if you're unsure what to do when it happens, this episode is essential for you. Daniel pulls back the curtain on copyright law, litigation, and how artists can protect themselves without paying out of pocket.

Today on Art + Audience:

• Daniel's Journey: From Etsy success with "Slothzilla" to mass counterfeiting nightmares

• The Birth of Justice for Artists: How Daniel's experience led to helping over 150 artists (and counting)

• How It Works: What happens when Daniel's team takes on a case and how artists can get paid

• Counterfeit vs. Knockoff: Understanding the difference and what's legally protectable

• Real Stories: How a middle-finger frog pin led to a life-changing settlement

• Gathering Evidence: What to do before you go public about stolen art

• AI + Art Theft: How copyright law is evolving in the age of AI-generated designs

Connect with Daniel Lachman:

• Website: justice4artists.com

• Instagram: @justice.for.artists

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get Stacie's book: The Artist's Side Hustle

In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit.

Today on Art + Audience:

• Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries.

• Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let's Get on the Beers, and the real-life community it's built.

• Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche.

• Biggest "Uh-Oh" Moment: A massive print error that turned into a lesson in transparency, trust, and community support.

• Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.

Connect with Laura Holley:

• Website: lawzdrawz.com

• Instagram: @lawzdrawz

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie's book: The Artist's Side Hustle

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.

Today on Art + Audience:

• The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes.

• The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.

• Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.

• Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.

• Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you.

• Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.

Connect with Georgia Norton Lodge:

• Website: georgiadrawsahouse.com | secretartistsbusiness.au

• Instagram: @georgiadrawsahouse

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie's book: The Artist's Side Hustle

Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.

Today on Art + Audience:

• Career pivot during a pandemic: Sophie shares how she went from studying law to picking up embroidery during lockdown, and never looked back.

• Letting the audience lead: Her product line grew organically by paying attention to what her followers wanted most.

• Inside the Bloom membership: A look at how she keeps members engaged with tutorials, challenges, and rewards, while automating much of the process.

• Juggling business and motherhood: Sophie talks about working solo, staying consistent, and building smart systems to manage her time.

• When tariffs hit hard: A 65% drop in U.S. orders could have been devastating, but diversifying her income helped her stay afloat.

• Why community matters most: With a 93% retention rate, Sophie explains how member recognition and connection keep people coming back.

Important Note:

At the time of this episode's release, Sophie has temporarily paused shipping to the U.S. due to ongoing tariff issues. If you'd like to support her work, the best way is to follow her on Instagram, join her newsletter, and stay updated on when U.S. shipping will resume.

Connect with Sophie Timms:

• Website: mindfulmantraembroidery.com

• Instagram: @mindfulmantra_embroidery

• Membership: bloomembroideryacademy.com

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a "whole-brain" artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure, the metaphor of crockpots for creative timing, and the concept of having a "main band" and a "side band" to stay creatively flexible. Meanwhile, Stacie gets real about balancing artistry with business, why structure doesn't mean selling out, and how teaching became the career she never expected to love.

Today on Art + Audience:

• Whole-brain creativity: Stacie and Andy discuss flipping between business strategy and artistic flow.

• Plotters vs. pantsers: The balance between creating from intuition vs. structure, and how both are essential for long-term success.

• Redefining authenticity: Why resistance to structure is often just fear in disguise.

• Crockpot creativity: How putting ideas "on low" instead of trashing them can lead to surprising breakthroughs.

• Main band vs. side band: A powerful metaphor for pursuing multiple creative paths without burnout.

• Building creative careers with intention: Why starting slow, dabbling, and removing pressure can actually accelerate growth.

Connect with Andy J. Pizza:

• Website: andyjpizza.com

• Instagram: @andyjpizza

• Podcast: Creative Pep Talk Podcast

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie's signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art.

Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly matters. From deep dives into therapy and self-compassion to reflections on parenting and redefining success, this episode is a masterclass in building a creative career that honors your whole self.

Today on Art + Audience:

• The origin of "Andy J. Pizza": Why Andy chose this name and how it became unexpectedly perfect for his work with kids.

• Navigating neurodivergence: A candid look at how ADHD and OCD influence both Andy's and Stacie's creative lives.

• Strengths-based psychology: Andy explains how shifting focus to what works (instead of what's broken) changed his outlook.

• Self-expression and self-love: Why Andy believes you can't make meaningful art if you don't like yourself first.

• Redefining productivity: Letting go of rigid systems and learning to work with your brain instead of against it.

• Rethinking success and permission: Is creative freedom something you earn, or something you allow yourself to have?

Connect with Andy J. Pizza:

• Website: andyjpizza.com

• Instagram: @andyjpizza

• Podcast: Creative Pep Talk Podcast

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie's signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big "aha" moments, and how the course helped them grow thriving creative businesses. Whether you're just starting out or looking to expand your art career, this conversation is packed with encouragement, practical advice, and powerful stories from artists who have walked the path before you.

Today on Art + Audience:

• "Does this work for me?": Alumni answer the most common questions, Can this course help traditional artists, non-digital artists, or international artists?

• The Mindset Shift: Why rethinking how you view your art, and how it can live in the world, is the first step to building a sustainable business.

• One Idea, Many Products: How alumni learned to maximize one piece of art across multiple income streams.

• International Success Stories: Why location isn't a barrier in art licensing, and how artists from Canada, Australia, and beyond are thriving.

• When You Don't Have a Big Portfolio Yet: Why you don't need hundreds of pieces to start, and how design briefs inside the course can help build a powerful portfolio.

• Confidence, Pitching & Cohesion: Alumni share how they tightened their brands, gained the confidence to pitch, and landed licensing deals and wholesale accounts.

• Life-Changing Takeaways: Each alum shares their biggest "why this course changed everything" moment.

Connect with the LYA Alumni:

• Ashley Paggi (Ash Cascade Design): ashcascade.com

• Kelsey Weigl: kelseyweigl.com

• Laura (Laura Sevigny Design): laurasevignydesign.com

• Mable Tan: mabletan.com

• Megan Stringfellow: @stringfellowart

• Shirlee Fisher (Quiet Lines Design): quietlinesdesign.com

• Tiffany Grimes (Posterity Paper): posteritypaper.com

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Leverage Your Art: Stacie's signature course, opening again this August 2025

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561