In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it’s like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways.

Today on Art + Audience:

• Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth.

• Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined.

• The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand.

• Balancing Strengths: Stacie and Angie have complementary skills—Stacie’s quick decision-making and creative energy meet Angie’s methodical approach and organizational strengths. Together, they make the perfect team.

• Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success.

• Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership.

• Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success.

• Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life.

• The Power of Creative Community: Why finding “pace setters” in business—whether a sister or a mastermind group—is essential for growth.

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show experience and why it’s worth the investment for artists and entrepreneurs.

Today on Art + Audience:

• Trade Show 101: Stacie and Amanda explain what wholesale trade shows are, why Atlanta Market is a must-attend event, and the months of preparation that go into participating.

• Budget Breakdown: Amanda walks through the costs of attending, including booth fees, travel, lodging, and materials, emphasizing that while expensive, it’s a valuable marketing investment.

• Hiccups and Hustle: From a canceled IKEA order to a gas-leaking Airbnb, the team recounts the challenges they faced during setup and how they pivoted to overcome them.

• The Power of Touch: Why trade shows are crucial for showcasing products in person and getting valuable customer feedback.

• Expanding the Gingiber Line: Jessica shares insights on product development, including the introduction of table runners and napkins, and how customer requests are shaping future designs.

• Building Relationships: Stacie reflects on the joy of meeting buyers, licensing contacts, and fans in person—a reminder of the power of connection in a digital world.

Resource:

• Atlanta Trade Show booth tour video: Coming soon!

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this reflective and inspiring solo episode, Stacie invites you into her recent journey, which spans creative self-discovery, a transformative trip to Scotland, and an exciting new chapter as she reveals her second big secret. Stacie shares heartfelt lessons about slowing down, rediscovering creativity, and living an artful life—all while balancing the demands of running her art business, Gingiber.

Today on Art + Audience:

• A Transformative Trip to Scotland: Stacie recounts her solo journey, a rare opportunity to connect with herself and focus on her well-being. From long walks and journaling to writing her upcoming book, The Artist’s Side Hustle, she shares how this experience reignited her creativity and energy.

• Rediscovering Herself Amidst the Noise: The Scotland trip offered Stacie the gift of solitude and introspection, helping her navigate feelings of burnout and reconnect with her authentic self.

• The Bloom House: Returning from Scotland, Stacie closed on an old church building that she’s affectionately named the Bloom House. She opens up about her vision for this space as a community hub for creatives to gather, connect, and be inspired.

• Living Artfully and Attracting Your Audience: Stacie explores the power of living a vibrant, creative life and how sharing personal, authentic stories can magnetize an audience.

• A Call to Action for Artists: Encouraging artists to embrace authenticity, Stacie emphasizes that building a meaningful art career isn’t just about creating; it’s about living creatively and sharing that journey with others.

Resource: 

• See a tour of the church

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

In this insightful and inspiring episode, Stacie chats with illustrator Brooke Glaser. Brooke shares her journey from handmade greeting cards to becoming a professional illustrator with her work featured in major retailers like Target. She discusses how failures—like an expensive trade show with no immediate sales—became powerful lessons that propelled her career forward. This episode is packed with practical advice on refining your art, navigating uncertainty, and growing your creative business with intentionality and resilience.

Today on Art + Audience:

• Meet Brooke Glaser: Brooke’s path to becoming a sought-after illustrator and online educator who has empowered over 270,000 artists through her classes.

• Starting Small: The early days of Brooke’s career selling handmade greeting cards and the challenges of scaling a product-based business.

• The Expensive Trade Show Failure: What Brooke learned from an unsuccessful trade show and how curation and quality trump quantity in art.

• Strategic Thinking in Art: How Brooke shifted her mindset to create targeted, meaningful work that resonates with clients and their audiences.

• Creative Problem Solving: The importance of reworking and reusing art strategically for different opportunities without compromising artistic integrity.

• Finding Your Flow: Embracing uncertainty and focusing on what truly aligns with your goals and values.

• Advice for Beginners: Surround yourself with a supportive community and seek constructive feedback to grow as both an artist and entrepreneur.

Connect with Brooke Glaser:

• Instagram: @paperplaygrounds

• Website: brookeglaser.com

• Brooke’s free resource for aspiring artists: The Beginner’s Guide to Drawing Anything

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get the free 5-day email course at artlicensingplaybook.com

In this solo episode, Stacie shares an exciting personal milestone—she’s writing a book! Stacie pulls back the curtain on the journey of how her upcoming book, The Artist’s Side Hustle, came to fruition, including moments of serendipity, setbacks, and sheer determination. Reflecting on her creative path, Stacie offers inspiration for artists chasing big dreams, even in the face of self-doubt.

Today on Art + Audience:

• A Major Announcement: Stacie reveals her secret project—The Artist’s Side Hustle, a book to help artists build their creative businesses in the margins of their lives.

• The Power of Vision Boards: How a Vision Board from 2018 planted the seed for Stacie’s book-writing dreams.

• Facing Setbacks: Stacie opens up about how her first book, Give Yourself Margin, wasn’t the commercial success she had hoped for—and how that nearly derailed her future publishing aspirations.

• Doors That Opened Unexpectedly: The serendipitous connections and bold actions that led to her signing with Hay House, with distribution by Penguin Random House.

• A Scottish Escape for Creative Focus: Why Stacie is flying to Edinburgh to focus on writing, and how this creative retreat ties into her artistic growth.

• A Reminder to Dream Big: Stacie reflects on overcoming criticism and doubt to chase a dream she once thought impossible.

Resources:

• Vision Board

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get the free 5-day email course at artlicensingplaybook.com

Today, Stacie is joined by Mable Tan, a surface designer from Melbourne, Australia, who transitioned from photography to art licensing. Mable candidly shares her journey through major career pivots, the impact of closing her successful Etsy shop, and the painful yet invaluable lessons she learned about managing finances as an artist. Their discussion dives into overcoming tax-related missteps, vetting accountants, and the critical need for structure in a growing art business. This episode serves as an empowering reminder for artists to take themselves seriously and build strong business foundations.

Today on Art + Audience:

• Meet Mable Tan: From her early days as a photography enthusiast selling prints on Etsy to becoming a surface designer with work featured in major retailers like Target and Nordstrom.

• The Costly Mistake: Mable recounts the devastating experience of being hit with an unexpected $80,000 tax bill due to a poorly vetted accountant during lockdown. This moment shifted her approach to finances and sparked growth.

• Resilience in Action: How Mable tackled her financial setback, found a reliable accounting partner, and restructured her business to prevent future issues.

• Lessons in Business Growth: Advice for emerging artists on when to hire professionals, maintaining separate business accounts, and treating an art career as a true enterprise.

• Stacie's Own Accounting Struggles: Stacie shares a personal anecdote about a similar experience with financial mismanagement, reinforcing the need for careful selection of financial advisors.

Connect with Mable Tan:

• Instagram: @mabletandesigns

• Website: mabletan.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Get the free 5-day email course at artlicensingplaybook.com

In this episode, Stacie welcomes the vibrantly passionate Shelly Kim, the artist behind Letters by Shells. Shelly shares her incredible journey from discovering art as a stress-relief hobby to building a thriving business that has embraced a multitude of creative outlets, including lettering, digital art, and DIY projects. Discover how Shelly navigated periods of burnout, found joy in artistic exploration, and learned the invaluable lesson of outsourcing to sustain her passion.

Today on Art + Audience:

• Shelly’s Art Origin Story: How art transformed from a simple hobby into a full-fledged career. Initially, Shelly began lettering to unwind from work stress and found joy in creating without constraints.

• The Evolution of Craft: Shelly explains how experimenting with various art mediums, from watercolors to digital iPad drawings, helped rejuvenate her love for creativity, especially during the pandemic.

• Authenticity Over Niche: Insights into why Shelly chose not to confine herself to a single artistic niche, allowing her work to evolve organically and leading to unexpected opportunities like press-on nail collaborations and partnerships with major brands like Michaels.

• Outsourcing and Support: Shelly candidly shares the turning point when she realized the necessity of asking for help to prevent burnout. She highlights her initial struggle with accomplishing tasks  and how hiring a video editor and virtual assistant has positively impacted her workload and creativity.

• Lessons from Mistakes: The importance of not overloading oneself and learning to delegate effectively—crucial takeaways for any creative entrepreneur.

• Advice for Artists: Shelly’s encouragement for artists to celebrate their achievements, no matter how small, and to stay connected to the joy that sparked their creative journey.

Connect with Shelly Kim:

• Instagram: @lettersbyshells

• Website: lettersbyshells.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Join the Creative Powerhouse Society and build a profitable art business with Stacie Bloomfield, visit leverageyourart.com/membership or email [email protected]

Black Friday is just around the corner! In this solo episode, Stacie takes us behind the scenes of her journey through Black Friday successes—and some not-so-successful moments. Sharing candid stories about her early days selling on Etsy, Stacie highlights the lessons she learned from a disappointing Black Friday and offers actionable advice for entrepreneurs preparing for the holiday shopping season. Whether you’re a seasoned seller or just getting started, this episode is packed with practical tips to help you strategize, promote, and maximize your Black Friday sales.

Today on Art + Audience:

• A Black Friday Wake-Up Call: Stacie reflects on her early business missteps when an unprepared Black Friday left her anxiously refreshing her Etsy page—learning the hard way that effort and strategy are essential.

• The Power of Early Advertising: She emphasizes the importance of promoting Black Friday sales weeks in advance using email newsletters, social media, and ads to build anticipation.

• Email Marketing is a Must: Stacie shares her passion for newsletters and urges listeners to overcome their hesitation about self-promotion. She explains that sending frequent newsletters is key to staying top of mind, especially during the holiday season.

• Discount Strategies That Work: Drawing from her experience with Gingiber, Stacie offers advice on pricing your products strategically—whether with 20-30% off discounts, free shipping, or bundled deals.

• Consistency Builds Connection: Through personal anecdotes, Stacie explains how consistently showing up online has cultivated a loyal customer base for her brand.

• What If You’re Just Starting? Practical suggestions for new entrepreneurs—such as offering custom artwork or leveraging scarcity tactics like countdown timers to create urgency.

• Post-Event Evaluation: Stacie encourages listeners to reflect on what worked (and what didn’t) after the holiday season to refine their approach for next year.

Resources:

• Sign up on Shopify using Stacie’s affiliate link

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Get the free 5-day email course at artlicensingplaybook.com

In this special episode, Stacie joins Shirlee Fisher for a presentation within The Tillage Village Membership. In her talk, Stacie delves deep into the intricacies of procrastination, exploring how to turn it from a foe into a powerful ally. She shares her personal journey with procrastination, distinguishing between negative and positive procrastination, and emphasizes the transformative potential of structured delay. Through candid stories and practical advice, Stacie provides listeners with strategies to embrace procrastination intentionally, boosting productivity and creativity in the process.

Today on Art + Audience:

• Introduction to Positive Procrastination: Stacie explains the concept of positive procrastination, which involves postponing non-urgent tasks to make space for more fulfilling and meaningful activities. She describes how this approach can help creatives harness their natural tendencies for better outcomes.

• Stacie’s Personal Anecdote on Podcast Launch: Stacie recounts her struggle with launching her podcast. After months of feeling pressured and uninspired, she chose to delay the launch. Once she relieved herself of the rigid deadline, her creativity flowed, and she was able to record the podcast with renewed energy.

• The Difference Between Negative and Positive Procrastination: Stacie discusses the characteristics of negative procrastination, such as avoidance and unintentional delays, and contrasts them with the intentional nature of positive procrastination, where tasks are postponed for strategic reasons.

• Harnessing Structured Procrastination: Drawing from Dr. John Perry's research, Stacie shares how structured procrastinators get more done by completing smaller, less urgent tasks while delaying bigger projects—without guilt or shame.

• Setting Up for Success with Intentional Delays: Stacie advises on how to plan tasks effectively, allowing ideas to mature over time. She emphasizes the importance of aligning deadlines with personal work rhythms, rather than forcing early starts that may lead to unnecessary stress and subpar work.

• Practical Tips for Overcoming Negative Procrastination: Stacie offers actionable steps, such as breaking tasks into smaller steps, setting "smarter" goals, and integrating rituals that can help shift from negative to positive procrastination.

Resources:

• Dr. John Perry's Work on Structured Procrastination

• Book: Psycho-Cybernetics by Maxwell Maltz

• Arthur C. Brooks' Insights on Positive Procrastination

Learn more about The Tillage Village:

The Tillage Village is a community membership hosted by Shirlee Fisher for artists and creative entrepreneurs who desire support, mentorship, and professional development on their journey. 

Shirlee Fisher is an illustrator and owner of the stationery brand, Quiet Lines Design, where she sells her products in over 250 shops in the US and Canada, including Paper Source and Anthropologie. She also hosts the beloved show, "The Tillage Podcast, " which has become a place providing mindset shifts, self-development, and encouragement to the creative entrepreneur. 

Connect with Shirlee Fisher:

• Instagram: @quietlinesdesign 

• Website: quietlinesdesign.com

• Podcast: thetillagepodcast.com | @thetillagepodcast 

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Get the free 5-day email course at artlicensingplaybook.com

Today, Stacie is joined by her good friend and illustrator, Genna Blackburn, for an insightful conversation about finding your signature style and growing a loyal audience. Genna shares her journey from graphic design to surface design, how she overcame creative blocks, and the challenges she faced while transitioning into art licensing. They discuss the importance of developing a cohesive Instagram feed, building an email list, and consistently showing up for your audience. Genna's story serves as an inspiring roadmap for artists looking to balance creativity with audience growth.

Today on Art + Audience:

• Introduction to Genna Blackburn: Genna shares her background as an illustrator and surface designer based in Detroit. From ballroom dancing to graphic design, she’s found her niche in creating childlike designs for kids' products, such as diapers and puzzles.

• Overcoming Fear and Finding Your Style: Genna talks about the transition from graphic design, where creativity often took a back seat, to discovering her voice as an illustrator. She candidly discusses the self-doubt she faced and how she developed her signature style over time.

• Building an Email List: Genna emphasizes the importance of creating a lead magnet (like her free guide to finding your style) as a way to organically grow an audience. She shares how she built an email list of 4,500 subscribers without ads by simply offering value.

• Developing a Cohesive Instagram Feed: Cohesiveness, Genna explains, is key to growing on Instagram. She talks about limiting color palettes and planning her posts to create a feed that attracts both art directors and potential clients.

• Authenticity and Engagement: Stacie and Genna dive into how authenticity—being vulnerable about struggles and real experiences—helps build genuine relationships with an audience. Genna shares tips on how to keep talking about your work, overcoming the fear of self-promotion.

Connect with Genna Blackburn:

• Instagram: @gennablackburn

• Website: gennablackburn.com

• Download her Free Guide: gennablackburn.com/style

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Get the free 5-day email course at artlicensingplaybook.com