When Bonnie Christine gathered her team together in April 2025, she asked a question that would change everything: What if the biggest innovation isn't digital at all?
The data was undeniable. Vinyl sales hitting 18 consecutive years of growth. Barnes & Noble opening 60 new stores. Eleven million Americans are raising backyard chickens. 80% of Americans now garden, a 5-year high. Etsy's reporting a 40% surge in analog-themed shops.
This wasn't nostalgia; it was a coping mechanism. A collective reaching for things we can touch in a world that feels increasingly untouchable.
Welcome to The Analog Renaissance, Episode #8.
In this episode, Bonnie shares an unexpected question she posed to her team: "What part of what we teach could someone learn while making biscuits?"
That question led them to record a 90-minute audio version of their 63-page guide, Turn Your Creativity Into Dollars β designed to fit into the rhythm of everyday life. Because audio meets people where they are: in the garden, on a morning walk, behind the wheel, or folding laundry.
She explains why that shift mattered. While an ebook can easily sit unopened in a downloads folder, audio becomes a companion. People listened while painting, walking, and living their lives β and many finished it because they could simply press play.
Digital may be how we deliver information, but analog is how it becomes part of someone's life.
π Episode Notes, Links, & Resources π
https://www.professionalcreative.com/blog/analog8
π Read the Transcript π
Connect with Bonnie: βΈ ONLINE | http://bonniechristine.com βΈ INSTAGRAM | https://instagram.com/bonniechristine βΈ LEARN MORE ABOUT SURFACE DESIGN IMMERSION | https://www.bonniechristine.com/immersion βΈ FREE GUIDE - TURN YOUR CREATIVITY INTO DOLLARS | https://www.bonniechristine.com/dollars