The Professional Creative

209: Why We Created Alumni-Only Perks Inside Pattern+


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From the very beginning of Surface Design Immersion, I've been deeply connected to the students who join us, especially our alumni. Over the years, I’ve watched them transform from curious beginners to confident artists, entrepreneurs, product developers, and educators. Their journey is a source of endless inspiration, and staying in relationship with them has shaped how I serve our community today.

In this episode, I walk you through why we built alumni-only features inside Pattern+, our membership program. These additions aren’t meant to exclude. They’re designed to serve more personally, more deeply, and with more intention. As our community grew, we realized that alumni have different needs than brand-new members. They’ve already learned the tools, they speak the language, and they’re ready to build something big. So, we created a space for them to keep going with ongoing coaching, industry insights, and deep peer support.

I share the three main touchpoints for our alumni insiders: relaxed, honest monthly coaching sessions, support from our expert Love Squad, and a dedicated community space. These are all simple by design, because simplicity helps maintain meaning and focus. The trust and clarity this structure builds has been transformational, not just for our alumni, but for new members too, who benefit from a space tailored just for them.

Whether you run a membership, offer coaching, or serve clients in another way, this episode is packed with insights on how to layer your support and build long-term relationships with your audience. You’ll learn how to meet people exactly where they are, without overwhelming them or watering down the experience. I encourage you to pause and ask, “What does this person need next?” The answers may help you build something truly lasting.

📒 Episode Notes, Links, & Resources 📒

https://www.professionalcreative.com/blog/209

📝 Read the Transcript 📝

Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide

 

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The Professional CreativeBy Bonnie Christine

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