By The Good Ship Illustration
We’re here to offer no-nonsense advice for illustrators and image-makers navigating a creative career.
At The Good Ship Illustration, we are all about finding your creative voice, stan
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The podcast currently has 35 episodes available.
Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!
You can read all about The Business Course here: https://www.thegoodshipillustration.com/business
If you do miss the boat 😩 and the doors have already closed by the time you're listening to this, you can jump into our free ‘Get into Your Business Car' challenge here in the meantime:
https://www.thegoodshipillustration.com/businesscar
(Once those Business Course doors close, they’re closed. We’re strict.)
Show Notes
As soon as we start talking about marketing for illustrators, we (almost always) get the question, 'Should I have a separate Instagram account for my illustration work?'
See also: Do I need more than one website? Do I need more than one newsletter?
In this episode we're answering that burning question, plus lots more all about the rollercoaster that is sharing your illustration work online.
Your online presence does NOT have to be shiny and polished. We're all about done-is-better-than-perfect, and we hope this episode gives you the firm-but-tender Good Ship kick up the bum you need to start sharing your stuff more consistently, whatever consistency means to you.
Timestamps
00:00 – Intro and today’s big question
00:36 – One account or two?
01:25 – The “doorway method” for your website
04:38 – Juggling different styles in one space
05:38 – Why adding a personal touch is key
10:18 – Tweaking your marketing so that you get noticed
19:52 – Wrapping it all up with some final thoughts
p.s. it's NOT all about social media. We talk about offline options that are super effective too.
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!
You can read all about The Business Course here: https://www.thegoodshipillustration.com/business
If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar
(Once those doors close, they’re closed. We’re strict.)
**Shownotes:**
Yes yes, there is a HUGE amount of joy to be had in the creative side of illustration.
But when your work is both a joy to make, and sells well, too? That's a whole new level of good stuff.
In this episode, we talk all about selling your work! All 3 of us have run online shops at some point in our illustration careers, and we dig into the things that worked for us to get our work seen and, most importantly, sold.
We're not shy about talking about pricing and the perils (+ good bits) of managing an online shop and in this episode you can expect
🚢 Social media marketing for illustrators running a product-based business
🚢 Building an email newsletter audience
🚢 Selling your illustrations & illustrated products at fairs
🚢 Running an online shop & more 🤩
See you in there!
x Helen, Katie & Tania
Timestamps:
00:00 Hello!
00:59 Running an online shop: what's it like? What works well?
03:15 Marketing strategies 🤓 for online shops
04:38 Pre-selling - your new secret superpower (so that you don't end up living in a house full of unsold products.)
07:37 Postage challenges
09:46 Selling to other shops and wholesale
13:28 Pricing strategies and stuff to consider
20:36 In-Person Markets and Pop-Up Shops
23:17 👋🏻 Byee!
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!
You can read all about The Business Course here: https://www.thegoodshipillustration.com/business
If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar
(Once those doors close, they’re closed. We’re strict.)
**Show Notes: **
In today’s business podcast **puffs up shoulder pads** we had a good chat about the fine art of juggling when you have more than one illustration project on the go.
Setting boundaries and managing expectations came up a LOT. Clear communication and smart scheduling are biggies, especially when it comes to working with publishers and keeping yourself sane & your deadlines on track. We also touch on negotiating rush fees and the importance of having a dedicated schedule for client feedback so you don’t get stuck in one of those endless revision loops of doom! 😩
Plus, we grilled Helen on the nitty-gritty of working in the publishing world.
Behoooold, the timestamps!
Timestamps:
00:00 – Introduction and Listener Questions
00:22 – Managing Multiple Projects and Avoiding Burnout
01:00 – Scheduling and Client Communication
05:53 – Setting Boundaries and Handling Rush Jobs
07:43 – Client Feedback and Project Management
10:58 – Publishing Industry Insights
16:42 – A nice awkward Good Ship goodbye 👋
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
Welcome aboard the Good Ship Illustration podcast! In this spooky, scary episode, we tackle one of the trickiest areas for illustrators: pricing and negotiations. (Aaaagh!)
Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!
You can read all about The Business Course here: https://www.thegoodshipillustration.com/business
If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar
(Once those doors close, they’re closed. We’re strict.)
**Show Notes:**
In this episode, we dusted off the crumbs from our Greggs Vegan sausage rolls (v good lunch Helen, thank you) and settled into Tania’s living room for a thorough no-holds-barred chat about MONEY STUFF.
One of our favourite things to talk about is how different the money/pricing stuff can be in different markets, and different bits of the illustration industry.
We put the world to rights and covered everything from knowing what’s ‘normal’ in the industry, to how to negotiate fees for different types of projects. Budgets can really vary depending on the market. We also bang on about the importance of charging what you’re worth. (And we’ll carry on doing that until the starving artist myth is where it belongs → in the bin.)
Ghosting from clients? It happens to the best of us. We share some tips in this episode on how to deal with it, and why it’s important not to take the silence personally.
Katie gets excited about how much she loves using automation to manage the behind the scenes stuff in her business. And to wrap things up, we remind you to think of yourself as a business, not just a creative. Your creativity brings HUGE value to your clients. Don’t forget it.
Charge your worth.
If you’d like a bit of help with quoting confidently, come and have a look at The Business Course. We’ve got a whole entire module dedicated to the money stuff (the practical bits *and* the mindset stuff.)
https://www.thegoodshipillustration.com/business
Timestamps:
00:06 – Navigating pricing as an illustrator
01:00 – Negotiation tactics and client budgets
03:06 – Understanding the publishing world
10:55 – Dealing with clients ghosting you
14:52 – The Smeg Story 😆 and rejections
15:54 – Business systems and processes
19:37 – Final thoughts and one of our nice traditional awkward Good Ship goodbyes
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
If you’d like to boost your illustration work and dig in to finding your creative voice, you’re in luck!
Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!
You can learn more here: https://www.thegoodshipillustration.com/freakflag
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
This episode is chock full of our very toppest of tips for overcoming creative block. Buckle in 🙂
If you’d like to boost your illustration work and dig in to finding your creative voice, you’re in luck!
Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!
You can learn more here: https://www.thegoodshipillustration.com/freakflag
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
This episode is JUICY. Here’s a checklist of action items if you want to put it on your studio wall and get some more eyeballs on your work.
If you’d like to boost your illustration work and dig in to finding your creative voice, you’re in luck!
Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!
You can learn more here: https://www.thegoodshipillustration.com/freakflag
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
In this episode we dig into some juicy questions about describing your own work (aaaargh!) marketing, authenticity, and using your past to find your creative voice.
Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!
You can learn more here: https://www.thegoodshipillustration.com/freakflag
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
Planning a visit to Bologna Children's Book Fair this year? You're in luck. Our Helen has made you this INCREDIBLE PDF document to accompany this podcast audio guide to the fair.
What else is inside the downloadable guide?
If you're going to the fair, we'd LOVE to see you there. Keep an eye out for us!
Grab your free guide and lanyard here and read about the meet up dates etc.
https://www.thegoodshipillustration.com/bologna
✨✨✨✨✨
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
Pssst, if you like this, you'll LOVE our course The Picture Book Course. Climb aboard now while you still can - the doors are closing in a few hours. BE QUICK! https://www.thegoodshipillustration.com/PB
In this episode we answer a zillion of your brilliant picture book questions. Here's a summary of the key takeaways:
Read all about the Picture Book Course here: https://www.thegoodshipillustration.com/PB
Come and say hello!
✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com
The podcast currently has 35 episodes available.
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