In this episode of The Art Coaching Club Podcast, discover how artist Julia Hetzel transformed her artistic journey by growing her Instagram following to 12k in just six months. Julia shares actionable tips for artists on building a strong social media presence, connecting with audiences, and turning creativity into a thriving business.

Learn how Julia’s background in interior design influences her work, why staying authentic is key to her success, and how she balances motherhood and her art career. Whether you're an emerging artist or looking to scale your art business, this episode is packed with valuable insights on marketing, productivity, and achieving your goals.

Highlights in This Episode:

In this episode of The Art Coaching Club Podcast, Katie Craig, a fine artist and nonprofit development director, shares her inspiring journey from marketing to becoming a full-time artist. Katie opens up about discovering her artistic voice, which is characterized by repetition and variation, and the transformative power of experiencing art in person.

Katie offers invaluable advice on building a sustainable art business through galleries, her website, and meaningful relationships. She discusses the importance of authenticity in forging connections, overcoming burnout, and fostering a supportive artistic community. Learn how she balances creativity with business and why she believes genuine human connection is the key to success.

Key takeaways include:

In this episode of The Art Coaching Club Podcast, we dive into the inspiring story of Candace Carroll, an artist who transitioned from a corporate career to pursuing art full-time. Growing up in a creative household with her artist mother, Candace rediscovered her passion for art during the pandemic, transforming a barn on her property into a studio and evolving her style into textured, abstract floral and landscape works.

Candace shares her journey of overcoming marketing challenges, growing her audience through Instagram and email newsletters, and balancing painting with business tasks. She also opens up about becoming more selective with commissions to stay aligned with her artistic vision and her excitement for future abstract collections and prints.

This episode is packed with actionable advice for artists on finding their unique voice, connecting with their audience, and building a sustainable art career.

Highlights include:

In this episode of The Art Coaching Club Podcast, host Hayley Price chats with Katie Brown, a Greenville, South Carolina-based artist, about her journey to building a successful art career. Katie shares her creative upbringing, from growing up in a small town with a supportive family to pursuing art in college despite uncertainty about job security. She opens up about her early career struggles, including anxiety and detours into real estate, before rediscovering her passion for painting.

Katie reveals how she found her unique artistic style, built a strong presence on social media, and secured gallery representation with Well and Wonder, Shane Gallery, and Gregory Irby Gallery. She also shares valuable lessons on avoiding comparison, staying consistent, and creating authentic work that aligns with her vision.

Whether you’re an artist looking for inspiration or curious about the path to building a thriving art business, this conversation is filled with insights and encouragement.

katiebrownart.com

Instagram

In this episode of The Art Coaching Club Podcast, host Hayley Price interviews Emma Katherine Treat, an artist with a unique journey from licensed audiologist to full-time painter. Emma shares how her career pivot began during the COVID-19 pandemic and how a trip to Big Bend, Texas, inspired her signature Western-themed art style. She discusses the process of finding her niche in the art market and the success she’s found on platforms like TikTok and Instagram. Emma also opens up about the challenges of balancing art, business, and new motherhood, sharing her strategies for sustainable growth and working with galleries and influencers. Tune in for an inspiring story about following your creative calling and building a fulfilling art career.

https://emmakatherineart.com/

https://www.instagram.com/emma_katheriine/

Are you an artist struggling to determine the right price for your artwork? In this episode of The Art Coaching Club Podcast, we dive deep into the essential topic of pricing art for beginners. Join Hayley Price, along with guest artists, as they explore common pricing challenges, practical strategies, and valuable tips to help you confidently value your work. Learn about cost-based pricing, market research, and the emotional side of pricing your art. Whether you're selling online or at local art fairs, discover how to establish a pricing structure that reflects your talent and effort while appealing to your audience. Tune in and empower yourself to set prices that honor your creativity and artistic journey!

Financial Tracker and other resources

In this episode, we explore the journey of Daisy Faith and Chad, founders of Studio Giclee, a Wilmington-based print studio created exclusively for artists. Daisy and Chad combined their backgrounds in art and printing to provide top-tier giclée printing for artists and fill the local gap in quality artist print studio services. They walk us through their meticulous process—scanning, color correction, and test printing—while sharing essential tips on selecting the best paper for art prints and framing options that elevate your artwork.

Whether you're an artist seeking reliable, high-quality art prints on canvas or interested in learning how to create prints for sale, this episode provides invaluable insights. Daisy and Chad’s dedication to serving the artistic community with affordable fine art printing options and personalized service make Studio Giclee a standout resource for artists nationwide.

https://studiogiclee.com/

In this episode of The Art Coaching Club Podcast, host Hayley Price interviews Shirlee Fisher, the creative entrepreneur behind Quiet Lines Design and host of The Tillage Podcast. Shirlee shares her inspiring journey from selling at craft shows and Etsy to successfully transitioning into wholesale, pitching her products to over 250 stores, including major retailers like Anthropologie and Paper Source. She discusses the importance of community and mindset for creative entrepreneurs, tackling challenges like imposter syndrome and sharing her personal strategies for overcoming these hurdles. Shirlee also highlights effective marketing tactics, the significance of building an email list, and her plans for the future, including licensing her designs and streamlining her business operations. Tune in to discover Shirlee’s insights on intentional goal-setting and self-development, essential for any creative entrepreneur looking to thrive.

Learn more about Shirlee and her different offerings here.

In this episode of The Art Coaching Club Podcast, host Hayley Price interviews Birmingham-based artist Amanda Petro, who shares her inspiring journey from growing up in the artist-friendly community of Fairhope, Alabama, to becoming a full-time professional painter. Amanda reflects on her path, from studying art at the University of Alabama and SCAD to navigating the challenges of building an art career. She discusses finding balance through gallery representation, social media, and selling directly to collectors while staying true to her creative process. Amanda also offers valuable insights on overcoming comparison, exploring new styles, and making her work accessible to a broader audience. Tune in to learn how Amanda has built a fulfilling career by combining passion, resilience, and a commitment to her artistic vision.

https://amandapetroart.com/

https://www.instagram.com/amandapetroart/

In this special bonus episode of The Art Coaching Club, Hayley Price joins forces with Meg Indy to share their best holiday business advice from The Founders Society Podcast. Tune in for their discussion on thriving as female entrepreneurs during the holiday season, from boosting sales to prioritizing self-care. Enjoy this episode? Be sure to subscribe to The Founders Society Podcast for more empowering tips tailored to creative women in business. Don’t miss out on valuable insights to help you succeed this holiday season!

Follow along on Instagram @thefounderssociety