Today, we’re doing something totally new: a roundtable discussion with three small business owners, just like you, who are navigating the rollercoaster of growing a business while balancing the rest of life’s demands.

These three women come from different industries, different seasons of life, and different business models. But they all have one thing in common: they are on a mission to build businesses that not only support their dreams but also align with their life values. 

In today’s conversation, we’re diving deep into their journeys—what’s worked, what hasn’t, and how they’ve transformed financial fears into financial freedom.

Whether you're deep in the hustle or just starting to dream, this episode is packed with insights, inspiration, and actionable takeaways that will help you build a business that works for you—without losing sight of the things that matter most.

WILDFLOWER SHOWNOTES : shannaskidmore.com/student-rountable-2025/

📌 RESOURCES MENTIONED:

The Blueprint Model

Nicole Watford

Shelby Thayne

Tania P. Brown

Nancy Ray

Ashlyn Writes

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This show is produced and edited by the team at Palm Tree Pod Co.

Welcome back to the show one of our favorite past guests (and a dear friend of mine) Ashlyn Carter, founder of Ashlyn Writes, for the first of our Encore episodes! Last time, we talked about building a business—this time, we’re getting real about how to build a life alongside that business. No fluff, just the good, the bad, and the messy middle of juggling entrepreneurship and family.

If you’re answering emails in the school pick-up line, squeezing in a grocery order while fielding client calls, and trying to figure out what’s for dinner—all without losing your mind—this episode is for you. Ashlyn shares the practical strategies she uses to protect her time, her peace, and how to make it work when it all just isn’t working. (Spoiler: it’s not always going to work.) Tune in for some real talk on balancing it all without turning into the next viral meltdown meme

WILDFLOWER SHOW NOTES

📌 RESOURCES MENTIONED:

Ashlyn's 1st Episode on CTW

Strengths Finder

Fiverr

The Skinny Confidential Him & Her Podcast

Huberman Lab Podcast

Culture Apothecary with Alex Clark Podcast

Oura Ring

The Bible Recap

Val Marie Paper

Moon Juice Magnesi-Om

The Blueprint Model

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This show is produced and edited by the team at Palm Tree Pod Co.

New year, fresh start, and that shiny list of goals you swear you'll conquer this time around. Sound familiar? By January 14 (aka Quitters’ Day), reality hits, and those dreams are collecting dust. Enter THE Lazy Genius herself, Kendra Adachi. She’s a New York Times bestselling author, podcast queen, and one of my favorite voices of reason when it comes to ditching the hustle and focusing on what really matters.

In this episode, we’re taking goal-setting off its pedestal, flipping it on its head, and turning hopes into doable, guilt-free plans. If you’re ready to stop chasing goals that leave you feeling like a failure and start creating plans that actually move you closer to the life you want—this one’s for you.

WILDFLOWER SHOWNOTES : shannaskidmore.com/kendra-adachi

📌 RESOURCES MENTIONED:

Kendra’s Benedict Cumberbatch Cookie Recipe

Emily Freeman

Kendra’s Latest Book— The Plan

The 13 Lazy Genius Principles

The Someday List

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This show is produced and edited by the team at Palm Tree Pod Co.

Are your finances in need of a fresh start?! Whether you’re tuning in right after ringing in the new year or catching this on a random Thursday in May, side-eyeing your bank account and wondering, “Where did it all go?”—this episode is for YOU. Today, I’m pulling back the curtain on my own financial practices and sharing the 7 steps I take at the beginning of each year to reset our personal and business finances for the year ahead.

No fluff, no judgment—just real talk and simple, actionable steps to get you feeling in control of your money. So grab a cup of coffee, a notebook, or maybe just your notes app, and let’s dive in.

WILDFLOWER SHOWNOTES:   

📌 RESOURCES MENTIONED: 

Shanna’s Net Worth Spreadsheet 

Blueprint at Home

The Blueprint Model 

It's that time of year again—where the magic of the season meets the whirlwind of new resolutions and goal setting. But let’s face it, the excitement of setting goals often fades by February, leaving many of us questioning: Why do goals feel so hard to achieve? If you’ve ever found yourself setting ambitious goals only to fall short, you’re not alone. In fact, a staggering 92% of people don’t achieve their goals. And, as someone who's struggled with this cycle myself, I’ve been there too.

In today’s episode, I'm diving deep into the better way to set goals—one that’s rooted in clarity, values, and science. No more traditional goal-setting that leaves you feeling defeated. I’m sharing the steps I took (and continue to take) to finally achieve what matters most, all while avoiding the dreaded goal failure. This episode is part 2 of a special end-of-year planning series where, in part one, I walked you through my end-of-year business review process. Today, we’re shifting gears to focus on the how—how you can set goals that truly stick and that align with your values and vision.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

My Blueprint Year: Goal Setting Course & Planner!

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This show is produced and edited by the team at Palm Tree Pod Co.

As the year winds down, it’s easy to get caught up in the holiday rush and forget to take a moment to reflect. But the end of the year is the perfect opportunity to pause, look back, and assess how far you’ve come. In Part One of this special two-part series, I’m diving deep into my process for conducting a thorough end-of-year review—a critical step in setting yourself up for success in the new year.

From reviewing your finances and personal milestones to assessing what strategies drove results in your business, I’ll walk you through 15 key questions that will help you evaluate your year. These questions cover everything from your biggest wins to areas of improvement and even your emotional and physical well-being. By the end of this episode, you’ll have a clear roadmap for reflecting on the past year, and you’ll be ready to head into Part Two with a solid foundation for intentional goal-setting.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

My Blueprint Year: Goal Setting Course & Planner!

Creative Money Spreadsheet Template Shop

One Year Business Budget Spreadsheet

Monthly Business Budget Tracking Spreadsheet

One Year Personal Home Budget Spreadsheet

Monthly Personal Home Budget Tracking Spreadsheet

Business Stats Tracking Spreadsheet

How I track my time in Toggl video

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This show is produced and edited by the team at Palm Tree Pod Co.

If you, like all good 90s kids, dreamed of becoming a wedding planner after J.Lo and Matthew McConaughey lit up the big screen in the iconic 2001 rom-com The Wedding Planner, then today’s guest is going to take you straight down memory lane (and maybe even inspire some new dreams!).

Desiree Adams is a luxury wedding planner, educator, and host of the Ask the Planner podcast, and she’s here to give us the real scoop on what it’s like behind the scenes of one of the most glamorous (and chaotic) industries out there.

In this episode, we dive into everything from finding your “why” and building strong relationships with clients and vendors, to thinking about the legacy you want your business to leave behind. Plus, Desiree dishes on common pricing mistakes she and so many new entrepreneurs make (and how to avoid them).

It’s an inspiring, fun, and insightful chat that will leave you ready to tackle your own big dreams— let’s dive in!

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:
Gary Vaynerchuk

Start With Why by Simon Sinek

Profit First

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This show is produced and edited by the team at Palm Tree Pod Co.

It’s officially the holiday season & we are so excited to have one of our first holiday-based entrepreneurs on the show. Kate Stewart is the founder of Bauble Stockings. From family tradition to a thriving holiday company, hear how Kate has scaled a business by creating lasting memories in households across the country.

Creating global impact, pricing for wholesale, saying yes to the things you truly love in business & no to the things you don’t— all inside.

WILDFLOWER SHOWNOTES 

📌 RESOURCES MENTIONED:

Shop Bauble Stockings!
Ashley Schoenith
Bauble Stockings x Heirloomed
Alibaba
Ready Fire Aim
Good Threads

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This show is produced and edited by the team at Palm Tree Pod Co.

From Tiny Tassels to the Today Show— Today’s guest found million-dollar success in the unlikeliest of places.

Driven by her passion for building businesses and a life centered around joy, Mimi Striplin empowers female entrepreneurs to achieve their dreams professionally and personally. Mimi founded The Tiny Tassel in 2015, and has now surpassed the 7-figure revenue mark all while finding joy in her work. The Tiny Tassel is a handmade jewelry, clothing, and accessories brand inspired by the vibrant colors of Charleston, SC. Featured in Southern Living, People, Business Insider, & on the Today Show— The Tiny Tassel is making big waves all across the country. 

In this conversation you’ll hear how digging into her business numbers led to strategic growth & the unexpected joy she’s found in entrepreneurship. Let’s dive in!

WILDFLOWER SHOWNOTES : shannaskidmore.com/mimi-striplin

📌 RESOURCES MENTIONED:

The Tiny Tassel (use code WILDFLOWER for 20% off)

Parfaire Consulting

The Tiny Tassel on the Today Show

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This show is produced and edited by the team at Palm Tree Pod Co.

Let’s be real, Black Friday is not what it used to be. Long gone are the days of getting up at 4 am to go to Kohls and stand in line for an hour in the freezing cold for a $10 fleece blanket… 

It’s just not the same. BUT, what if we could go into Thanksgiving with our holiday spending plan in place. Imagine opting-out of Black Friday and going to the Christmas tree farm instead. Can we just ask ourselves… What do we want our holiday season to look like, and how can we align our gift giving, and our spending to make our holiday vision come to life?

Whether you have a little or a lot to spend, I believe the key to joyful gift giving is going in with a plan and a budget for giving. Tune in for my 7-step process for a stress-free holiday season so sweet even your bank account will feel merry & bright. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/holiday-spending-plan

📌 RESOURCES MENTIONED:
Handprint Ornament Making Kit
CNBC Holiday Debt Statistic

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This show is produced and edited by the team at Palm Tree Pod Co.