In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones and even get those customers to recommend your brand to get even more customers.

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