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In this episode of The Disruptionist, Jess Singh unpacks one of the most shocking and racist ads ever aired, a 2003 Thai commercial where a Black man is feared for simply helping a child.

Jess explores how media like this shapes young minds, reinforces harmful biases, and highlights the critical role marketers play in shaping perception.

Tune in for a powerful conversation on branding, media responsibility, and the impact of representation.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction


00:00:57 - Reaction Video: Worst Racist Advertisement


00:02:14 - Analysis of the Racist Advertisement


00:03:08 - Marketing Shock Value and Execution


00:04:03 - Reaction Video: Fiji Water Marketing Fail


00:05:08 - Importance of Strategic Marketing and Branding


00:06:09 - Reaction Video: Joe and the Juice Photoshoot


00:07:25 - Reaction Video: Mr. Beast's Marketing Genius


00:08:43 - Importance of Storytelling in Marketing


00:09:36 - Example of Storytelling in Nutrient Company