Bryan Haupt is the Creative Director at Volt, the in-house agency for Molson Coors, and in this episode of Let’s Bring It In, he joins host Greg Christensen to break down what modern in-house creativity really looks like from the inside. Bryan shares how Volt operates as a full-service creative partner across iconic brands like Miller Lite and Blue Moon, why close collaboration and speed matter more than ever, and how social-first thinking has reshaped creative leadership. The conversation explores the trust that comes from being embedded with the brand, the evolving role of external agencies, and what it means to be accountable not just for ideas, but for outcomes.