In this conversation, Richie Gleason, the Executive Creative Director at Bluemercury, shares insights into the luxury beauty marketplace, his journey through the creative industry, and the challenges of remote work. He discusses the importance of building a strong creative culture, the decision-making process behind in-house versus agency work, and the complexities of rebranding a marketplace that features multiple luxury brands.

From film school to flushable fame, Andy Andersen’s career path is anything but ordinary. Now VP of Creative at DUDE Wipes, Andy joins Let’s Bring It In to talk about how humor, speed, and scrappy creative instincts have helped turn a start-up into a household name. We dive into the brand’s bold voice, the role of social and influencer marketing, and what it takes to build an in-house creative team that can move fast. And funny.

Jim Bosiljevac, former ECD of Yahoo! and now Associate Professor at the University of Texas, has just launched a new course on Domestika called Developing Advertising Campaigns from Pitch to Brief. He shares the process of taking ideas from the spark of inspiration all the way to a fully formed campaign. Check out the course here: www.domestika.org/courses/5274/bosiljevac

In this episode Jamie Reilly, Group Creative Director at Atlassian and former VP of Global Creative at Vans, talks about what it takes to build and sustain brand love, how to lead creative teams through major shifts, and why the lessons from sports and lifestyle brands translate surprisingly well into the world of software. It’s a conversation about culture, leadership, and finding creativity in unexpected places.

Bill Girouard leads Copper Giants, the in-house agency behind Liberty Mutual’s wildly recognizable campaigns — from “Liberty Biberty” to the wax-statue super saver. In this episode, we talk about how his team built that kind of cultural impact, why Copper Giants is rewriting the playbook for in-house agencies, and what it takes to earn trust, drive great work, and stay creatively sharp inside a Fortune 100 brand.

What do Super Bowl logos, pop culture deep dives, and the National Women’s Soccer League have in common? Madison Raisch.

In this episode, Madison talks about her creative journey, from crafting iconic event identities at the NFL to becoming the first-ever Creative Director at the NWSL. We get into what it means to bring bold, expressive design into a fast-growing sports league, how she thinks about storytelling through brand identity, and the surprising moment that made her rethink her entire career path (hint: it involves Castaway).

Kyle McCarthy, CCO at Lowe’s and former ECD at Patagonia, joins Let’s Bring It In to talk about building bold brands from the inside. From unifying Patagonia’s “tribes” to launching the “Lowe’s Knows” platform, Kyle shares lessons on storytelling, in-house creativity, and why even mulch can spark a breakthrough idea.

“Don’t pet the fluffy cows.” That viral warning about bison safety is just one example of how Matt Turner, a longtime park ranger turned social media manager, has helped the National Park Service find a strong voice online. In this episode, Matt shares how he went from handing out brochures to running a national account, why humor and humanity matter, and what every brand can learn from blending storytelling with public service.

Jason Johnson shares his path from Disney host to leading creative at Qualtrics. He dives into the evolution of Qualtrics’ in-house creative team, the challenges of maintaining brand consistency worldwide, and why in-house roles can offer unmatched creative variety. Plus his best advice for creatives eyeing the in-house world.

The new Utah Mammoth logo is more than just a design—it's a story of community, symbolism, and bold creative choices. In this episode, Chris Ryan George and Ben Barnes discuss how they crafted a brand that resonates with fans and honors Utah's identity. Check out nhl.com/utah for more info.