In the latest episode of the Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Peter Psillos, Managing Director and Co-Founder of Benchmark Medical Partners, to delve deep into the world of SEO. The conversation reveals the evolution of their perspectives on SEO, moving from skepticism to recognizing its critical role in digital marketing, particularly for the aesthetics industry. Peter shares his expertise on the importance of content strategy, explaining how owning your website content and strategically optimizing it can significantly impact your search engine rankings. The discussion also touches on the challenges of navigating SEO in the ever-changing landscape of technology, including the rise of AI tools like ChatGPT. Peter emphasizes the need for specialized knowledge in SEO, particularly within the aesthetics industry, and the importance of continuously adapting to new trends. This episode is a must-listen for anyone looking to enhance their online presence and stay ahead in the competitive med spa industry.

 

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