In this episode, Kimberly Weitkamp and Russell Nohelty discuss:

• From Capital Hill to teaching creatives success
• The 3-degree rule
• How NOT to build an audience
• Lessons to learn from Spanx and AirBnB

Key takeaways:

• The 3 reasons people don’t buy your product
• Creating “Melissa the Wannabe”…and how she makes an impact
• The sociology hack to running Facebook ads
• The low-cost test method
• How conversations lead you to the right topic
• Why demographics should be last for your marketing campaign

“Business is only two things, customer and product and the interplay between the two.”

Russell Nohelty

Connect with Russell

Listen in to the Complete Creative Podcast: www.thecompletecreative.com/podcast

Website: www.thecompletecreative.com/fbc

Twitter: https://twitter.com/russellnohelty

Facebook: http://facebook.com/russellnohelty

Instagram: https://www.instagram.com/russellnohelty/

Facebook: http://facebook.com/thecompletecreative/

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/