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In this episode of the podcast, Marissa Candy, an award-winning marketer with over two decades of experience, introduces listeners to the Velvet Rope Strategy. This effective marketing technique creates excitement and exclusivity for customers. Marissa emphasizes the importance of focusing on the entire customer experience, from browsing to buying, while highlighting how overwhelming choices can hinder sales. She reveals the top five marketing tricks used by successful brands like Koala, Bonds, and Who Gives a Crap, starting with the strategy of limiting choices to simplify the decision-making process for consumers.

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Timestamps:

00:00:00 - Introduction

00:01:23 - Limiting Choices for Simplicity

00:03:40 - Going Big and Bold in Marketing

00:05:48 - The Velvet Rope Strategy: Creating Exclusivity

00:08:33 - Elevating the Customer Experience

00:09:33 - Triple Down on Digital Marketing