Join us as we unravel the complexities of e-commerce with Rosemary Okolie, the Director of Strategy and Insights for Retail and Consumer Goods at Salesforce. We begin by scrutinizing the latest e-commerce trends as presented in the Salesforce Q3 Shopping Index, including global online sales stagnation and a 3% increase in US traffic. Get insight into how AI is transforming the e-commerce landscape, reshaping online sales, and redefining customer loyalty in today's digital age.

We also explore how AI's influence is not only shaping the present but also setting the stage for future purchases. Using the Salesforce Q3 Shopping Index as our compass, we observe the global online sales growth and the rising share of repeat buyers. We further explore how the pandemic has shifted shopping strategies and changed consumer behavior. Rosemary provides an analysis of the psychological impacts of the pandemic on our shopping habits and how companies are adapting their strategies to meet changing consumer expectations. 

Don't miss out on this discussion on the current state and future of e-commerce!

Show Highlights:

• Analysis of the Salesforce Q3 Shopping Index

• Impact of Artificial Intelligence (AI) on online sales and its role in reshaping customer loyalty in the digital age

• Exploration of the influence of AI on future purchases

• The psychological impacts of the pandemic on shopping habits and how companies are adapting their strategies

• The strategies companies have used to increase market share during the pandemic

• The potential impact of the upcoming peak shopping season and Cyber Week on the Salesforce Q3 Shopping Index numbers

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Supporting Resources:

• You can find the results of the Q3 Shopping Index Here: https://www.salesforce.com/ca/resources/research-reports/shopping-index/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.