It is vital to establish what makes you different, what you bring to the table that will have clients choosing you over someone else. That's value, and you need to have a firm grasp of how you position yourself in a very competitive landscape.

Enter seasoned realtor Ralph Ciancio, who we chatted with to tell stories, share perspective, and ultimately drill down the key things to consider when you work to build your own value proposition. This one is a can't miss.

(note: audio was edited from full length video interview, certain sections may be a bit choppy)