PartnerUp - we're back! 

Good to be back too, we've missed ya.

One thing we wouldn't miss though is the seemingly universal disdain of the dirtiest word in partnerships: "influence." 

Unfortunately, I think we all get it. "Partner Influence" has a bad rap for a reason -- it's been abused by too many and ignored as a result. 

But what about the today's crazy new world in 2022 and beyond makes it time to change how we view and use "partner influence?" Is it time to take back the meaning and measure of "influence" as not only strategic for partnerships, but critical to company growth?

Allan Adler of Digital Bridge Partners has seen partner influence change over each era of the Internet. He's founded, operated, sold GTM consulting firms and coached partner strategy for some of the best CEO's and Ecosystem Executives in tech.

Instead of a dirty word, Allan pushes for the executive team to take renewed ownership of influence as the real currency in the decade of the ecosystem and shares how we can start measuring that influence... right... now!

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