Sandra loves partnering with creatives to weave visual stories. She is energetic, insightful, and generous and comes on the show today to shares her experience as well as a heap of invaluable tips. Tune in for a very dynamic episode!

 

Key Takeaways

[:32] Heather introduces Sandra Sanchez and asks her to share how she made her way into art production from studying journalism and PR. She shares a surprising fact about herself.

[7:45] Having worked under a decade in the industry is still enough time for Sandra to have seen changes.

[10:37] It seems to be more difficult for broadcast producers to learn art production than the other way around, Heather and Sandra share their thoughts on why that may be.

[15:20] Motion is a frequent ask, and more of it comes with bigger productions. Sandra speaks to how she chooses trustworthy people for her larger projects.

[18:40] Sandra Shares a bunch of tips for photographers’ websites and talks about what makes a good site for an art producer.

[20:39] On getting Sandra’s attention — she details part of her filing system both on and offline. Instagram is something Sandra will visit, but it’s not a primary tool.

[27:04] The estimating process begins with Sandra as early as possible (sometimes with the brief); she walks us through the steps necessary from there.

[33:07] Who should choose a producer? Heather shares her recent challenges.

[36:44] Sandra and Heather talk about the creative call imperatives. Heather shares a question she would like to hear on creative calls.

[44:18] Facetime, Zoom, Google Hangouts are things Sandra would like to try to get a feel for body language!

[45:07] What makes a good treatment?

[47:50] If Sandra wasn’t doing art production, she would work with animals — in a very specific place!

[49:10] Heather thanks Sandra for coming on the podcast and invites listeners to tune in for the next episode.

 

Thanks for listening.

 

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

 

Mentioned in this episode

FCB Chicago

 

More about your host

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

 

More about today’s guest

Sandra Ann Sanchez on LinkedIn