Six things I noted about Instagram's success.

1/ Imitation is a place to start, but not finish.

2/ A lower overhead is a longer survival.

3/ Luck matters.

4/ Win on third down.

5/ Good timing helps a lot.

6/ Everything is a trial by fire.

Intro music from K-391, outro from Topher Mohr and Alex Elena.

I'm on Twitter, @MikeDariano,

On the phone, 559-464-5393,

On the web, http://thewaiterspad.com