In this episode of The Open Concept, Brandon sits down with Graeme Barlow — serial entrepreneur, investor, public speaker, and founder’s coach — to unpack what it really takes to build and scale a company from zero to $5M. From cutting through bad startup advice to the power of simplicity and focus in business, Graeme shares how founders can grow smarter, not just faster. Plus, they dig into fatherhood, community, and why saying “no” might be the most profitable move you make this year.

🎯 What You'll Learn:

• How to simplify your business model for explosive growth

• Why focus—not hustle—is the real multiplier for founders

• Ways to recognize and eliminate unprofitable offers or divisions

• How to stop chasing every new trend and master what already works

• The real reason SaaS prices keep going up (and what it means for your margins)

• Why most entrepreneurs burn out before they break through — and how to avoid it

• How to use community as your ultimate growth accelerator

• The mindset shift that helps founders scale beyond $1M without chaos

🔑 Key Topics Covered:
✅ Scaling Startups the Smart Way
✅ Focus vs. Distraction in Business Growth
✅ Bad Coaching Advice on Social Media
✅ Customer Acquisition & Retention
✅ Simplifying Operations for Scale
✅ Building and Leading Founder Communities
✅ The Power of In-Person Connection

👤 Featured Guest:
Graeme Barlow – Founder’s Coach, Serial Entrepreneur & CEO | Iversoft

🎙️ About The Open Concept:
Your go-to podcast for construction industry insights, trade business strategies, and leadership advice that actually works.

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