In this episode, Kerry Fitzgibbon, an ADHD fempreneur and Facebook marketing expert, explores AI-powered Facebook marketing. She highlights common ad mistakes to avoid, like running awareness or traffic ads, and stresses the importance of engaging with comments to boost posts and lower CPM. Kerry shares insights on "engagement farming" to enhance ad performance, drawing from her 13 years in Facebook marketing. Join Kerry to learn how AI can elevate your business on Facebook.

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Timestamps

00:00:00 - Introduction

00:00:35 - AI in Facebook Marketing

00:01:55 - Engagement Farming Strategy

00:02:40 - Critique of Engagement Farms

00:03:26 - Bullet Point Ads

00:04:49 - Native Ads and Simplicity

00:05:14 - Five Effective Facebook Ad Types

00:06:04 - Critique of Quick Money Hacks

00:07:00 - Facebook Ad Mistakes to Avoid

00:10:06 - Misguided Ad Spend Strategies

00:11:38 - Evaluating Marketing Advice