Marketing With Kerry

In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success!

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

timestamps

00:00:00 - Introduction

00:00:32 - Facebook Ad Types

00:01:14 - Campaigns That Don't Work

00:01:56 - E-commerce Campaigns

00:03:32 - Carousel Ads in Detail

00:06:00 - Collections Ads

00:06:51 - Video Ads

00:07:24 - Instant Experience Ads

00:08:07 - Boring Ads

00:09:00 - Research and Target Audience

00:10:05 - Research Tools and Techniques

00:11:40 - Foreplay Tool

00:13:30 - Text on Images

00:14:12 - Logo on Images

00:14:54 - Budget Management

00:16:00 - User Experience

In this episode, the hosts discuss the journey from cringe to cool, highlighting examples like Post Malone's early work. They explore the use of AI in video creation and how to spot AI-generated content. The episode also delves into a shocking story about a journalist contacting Facebook about child abuse content and the unexpected response received. Tune in for insights on personal growth, AI-powered marketing, and social media platform controversies.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:35 - AI-Generated Videos: How to Spot Them

00:01:13 - Facebook's Child Abuse Content Scandal

00:02:20 - Facebook's Response to BBC's Investigation

00:02:44 - Instagram Porn Account Hacks

00:03:36 - Creative Anti-Vaping Ads

00:04:38 - Effective Anti-Vaping Campaigns

00:05:12 - Facebook Ads Copy Tools: Copy AI vs. ChatGPT

00:06:32 - More on Spotting AI-Generated Videos

00:08:21 - Climbing Cringe Mountain to Become Cool

00:09:06 - Reflecting on Past Marketing Efforts

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, delves into setting up Meta accounts to effectively market your business on Facebook and Instagram. She simplifies the process of running ads on Meta, setting up accounts correctly, bringing on other admins, and ensuring everything ties together seamlessly. Tune in for valuable insights on avoiding potential pitfalls and optimizing your online presence for success.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:51 - Visual Content Alert

00:01:14 - Setting Up Meta Accounts for Business

00:01:36 - Simplifying Meta Account Setup

00:01:58 - Risks of Incorrect Setup

00:02:30 - Admin Roles and Professional Pages

00:03:13 - Meta Business Suite Introduction

00:04:27 - Ownership Issues with Staff and Agencies

00:05:31 - Personal Account Verification

00:05:53 - Setting Up Business Pages

00:06:14 - Facebook and Instagram Page Management

00:07:10 - Meta Business Suite Functionality

00:10:01 - Setting Up Business Portfolio

00:11:19 - Ad Accounts and Pixels

00:12:04 - Assigning Roles in Business Manager

00:14:13 - Managing Staff Access

00:16:02 - Removing Staff and Partners

00:17:06 - Full Control of Your Metaverse

00:19:04 - Importance of Owning Your Assets

00:21:02 - Claiming Your Assets

In this episode, Host Kerri, an ADHD FEM preneur and Facebook marketing expert, dives deep into the world of Facebook ad hooks. She explains the importance of hooks in capturing your audience's attention and provides a comprehensive overview of the different types of hooks that work exceptionally well.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

0:00 - Introduction

0:03 - The Power of a Superior Hook

0:06 - Example: Best Smartphone Camera Hook

0:09 - Why This Hook is a Game Changer

0:12 - Adding Curiosity to Your Hook

0:15 - The Importance of Proof in Your Hook

0:18 - Secret to Using Negative Hooks

0:23 - Introduction by Kerri Fitzgibbon

0:28 - Kerri’s Background and Expertise

0:31 - Unleashing AI-Powered Facebook Marketing

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, dives into the world of ad creatives that convert effectively on Facebook. She discusses the importance of varied ad types, quality images, and building a database for business continuity. Kerry breaks down the different ad placements available on Facebook and highlights which ones and what type of creatives tend to convert the best for driving sales. Tune in to learn how to unleash AI-powered Facebook marketing to elevate your business to the top of your niche and beyond.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:01:15 - Understanding Meta Platforms and Ad Placements

00:02:07 - Meta Platforms Explained

00:03:01 - Conversion Ads and Their Importance

00:03:43 - Top of the Funnel vs. Bottom of the Funnel Ads

00:07:09 - Key Elements of a High-Converting Video Ad

00:10:22 - Importance of Retargeting with Single Image Ads

00:11:05 - Testing Text Overlay on Image Ads

00:12:01 - Native Image Ads and Their Benefits

00:13:01 - Lead Generation Ads and Building a Database

00:17:18 - Strategies for Advertising During Expensive Periods

00:19:04 - Creating Effective Testimonial Ads

00:21:00 - Authenticity in Testimonial Ads

00:22:45 - Educational Content Ads

00:24:55 - Two Approaches to Educational Content Ads

00:25:59 - Summary of High-Converting Ad Types and Placements

In this episode, Kerry Fitzgibbon, simplifies the concept of funnels in marketing. She emphasizes the importance of asking for the sale and avoiding overcomplicating the process. Kerry breaks down the funnel stages - cold, warm, and hot - to guide listeners on effectively moving customers from awareness to becoming loyal fans. Tune in to unleash AI-powered Facebook marketing strategies to elevate your business to new heights.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:53 - Understanding Funnels

00:01:15 - What is a Funnel?

00:01:36 - Customer Journey Stages

00:03:46 - Product Aware and Most Aware Customers

00:04:08 - Guiding Customers Through Stages

00:04:42 - Simplifying Funnels

00:05:12 - Basic Funnel Structure

00:05:33 - Old-Fashioned Sales Funnel

00:06:05 - Attention, Desire, Interest, Action (ADIA) Funnel

00:07:09 - Learning from Sales Calls

00:08:05 - Creating Engaging Content

00:14:28 - Decision Stage in Funnel

00:16:57 - Using Phone Calls for Sales

00:18:02 - Event Registration Follow-Up

00:21:04 - Mobile Optimization and Analytics

00:22:09 - Testing Your Funnel

00:23:02 - Encouraging Customer Interaction

00:25:51 - Optimizing Your Funnel

In this episode, Kerry Fitzgibbon discusses the purpose of Facebook ad campaigns and how to navigate the complexities of Facebook Ads Manager. She highlights the importance of using the right campaigns based on where potential customers are in the buying or awareness cycle. Kerry advises against boosting posts and emphasizes the effectiveness of directing traffic to Messenger or a landing page. Tune in to learn which campaigns to use for optimal results and which ones to avoid, even if Facebook suggests otherwise.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:44 - Understanding Facebook Ad Campaigns

00:01:38 - Brand Awareness Campaigns

00:02:21 - Video View Campaigns

00:03:14 - Engagement Campaigns

00:05:00 - The Pitfalls of Boosting Posts

00:06:09 - Optimizing for Engagement

00:07:09 - Video View for Engagement

00:08:02 - Cost Comparison of Advertising Platforms

00:09:51 - Messenger Campaigns for List Building

00:18:18 - Importance of Follow-Up

00:28:02 - Summary of Effective Campaigns

In this episode, Kerry Fitzgibbon, an ADHD femme preneur and Facebook marketing expert, reveals the secrets to finding the perfect buying audience and turning them from cold leads to warm buyers. She emphasizes the importance of understanding the difference between cold, warm, and hot audiences in social media and advertising. Kerry shares her insider strategies honed over 13 years to help businesses rise to the top of their niche using AI-powered Facebook marketing.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:33 - Understanding Audience Types

00:01:27 - Identifying Ideal Clients

00:04:54 - Importance of Warming Up Leads

00:05:37 - Steps to Find and Warm Up Ideal Audience

00:06:13 - Importance of Research in Advertising

00:07:06 - AI Hack for Identifying Interest

00:10:18 - Using AI Tools for Research

00:15:15 - Building Emotional Connections with Content

00:16:09 - Importance of Video Content

00:22:14 - Building Relationships through Messenger

00:24:18 - Using Messenger for Promotions

00:25:06 - Importance of Call to Action in Content

00:26:37 - Avoiding Direct Response Ads

00:27:41 - Building a Sustainable Marketing System

In this episode, Kerry Fitzgibbon, an ADHD fempreneur and Facebook marketing expert, explores AI-powered Facebook marketing. She highlights common ad mistakes to avoid, like running awareness or traffic ads, and stresses the importance of engaging with comments to boost posts and lower CPM. Kerry shares insights on "engagement farming" to enhance ad performance, drawing from her 13 years in Facebook marketing. Join Kerry to learn how AI can elevate your business on Facebook.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry:

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:35 - AI in Facebook Marketing

00:01:55 - Engagement Farming Strategy

00:02:40 - Critique of Engagement Farms

00:03:26 - Bullet Point Ads

00:04:49 - Native Ads and Simplicity

00:05:14 - Five Effective Facebook Ad Types

00:06:04 - Critique of Quick Money Hacks

00:07:00 - Facebook Ad Mistakes to Avoid

00:10:06 - Misguided Ad Spend Strategies

00:11:38 - Evaluating Marketing Advice

In this episode, Kerry Fitzgibbon, an ADHD femme preneur and Facebook marketing expert, delves into the reasons why ads get flagged on Facebook. She emphasizes the importance of adhering to Facebook's rules and regulations to protect the end user and avoid account disablement. Kerry provides insights on prohibited topics for ads and encourages businesses to model successful advertisers to improve their ad approval rates.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

Follow Kerry

https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:53 - Why Your Ads Are Getting Flagged

00:01:04 - Facebook's Prohibited Content

00:01:26 - Local Laws and Prohibited Content

00:02:08 - Misleading or Deceptive Content

00:04:47 - Weight Loss Claims

00:08:01 - Personal Attributes in Ads

00:09:59 - The Word "Other" in Ads

00:10:32 - Example of Misleading Wording

00:11:23 - Facebook Guidelines and Subjectivity

00:12:37 - Running Vanilla Ads

00:13:10 - Strong Hooks in Ads

00:19:45 - Weight Loss Industry Tips

00:20:06 - Using Facebook Ads Library

00:28:09 - Avoiding Account Disabling