In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success!

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timestamps

00:00:00 - Introduction

00:00:32 - Facebook Ad Types

00:01:14 - Campaigns That Don't Work

00:01:56 - E-commerce Campaigns

00:03:32 - Carousel Ads in Detail

00:06:00 - Collections Ads

00:06:51 - Video Ads

00:07:24 - Instant Experience Ads

00:08:07 - Boring Ads

00:09:00 - Research and Target Audience

00:10:05 - Research Tools and Techniques

00:11:40 - Foreplay Tool

00:13:30 - Text on Images

00:14:12 - Logo on Images

00:14:54 - Budget Management

00:16:00 - User Experience