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038 | IKEA Case Study Part 1: Can Design Enable IKEA’s Business Model?
IKEA leverages simple design practices to become the world’s largest furniture retailer. How did IKEA achieve that? In Part 1 of this episode series Luigi and Ravi will discuss the design decisions behind IKEA’s store experience, product design, the Gruen Effect, and other pre-purchase elements of IKEA’s business model.
Join us next week for Part 2 to discuss other IKEA’s post-purchase design decisions.
Check out the show notes ( for free! ) on our Patreon: https://www.patreon.com/designbyus
Follow Designbyus onTwitter: https://twitter.com/designbyus_fm
Follow Luigi on Twitter : https://Twitter.com/luigi_dintrono
Follow Ravi on Twitter : https://twitter/raviisoccupied
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By Luigi + RaviIKEA leverages simple design practices to become the world’s largest furniture retailer. How did IKEA achieve that? In Part 1 of this episode series Luigi and Ravi will discuss the design decisions behind IKEA’s store experience, product design, the Gruen Effect, and other pre-purchase elements of IKEA’s business model.
Join us next week for Part 2 to discuss other IKEA’s post-purchase design decisions.
Check out the show notes ( for free! ) on our Patreon: https://www.patreon.com/designbyus
Follow Designbyus onTwitter: https://twitter.com/designbyus_fm
Follow Luigi on Twitter : https://Twitter.com/luigi_dintrono
Follow Ravi on Twitter : https://twitter/raviisoccupied