What's up PartnerUp!

Today we are geeking out on my favorite topic of all time -- strategic partnerships.

You know what I'm talking about - the underdog partnering with the market leader. The David and Goliath. The Cinderalla Story. Strategic Alliances! 

And we're delighted to have the author of one of the very, very few reads on this market shifting motion, Mark Sochan of "The Art of Strategic Partnering, Dancing with Elephants." 

Available on Amazon of course :) 

So tune in and learn from the legendary author of this fundamental read. Even Geoffrey Moore (total fan over hear btw) says Mark knows his stuff (yes, the Crossing The Chasm author endorsed this book!). 

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button. 

For the Apple Podcast fans, leave a FIVE STAR rating -- because Michele won't accept anything less.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com