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In this episode of The Disruptionist, Jess Singh unpacks the biggest marketing mistakes that quietly kill momentum, like weak positioning, rushing into tactics, and trying to speak to everyone. She challenges the idea that playing it safe works, reminding us that random marketing leads to random results. From ignoring your brand to guessing what your audience wants, Jess calls for a bold shift: ditch the templates, listen to your market, and lead with strategy. If you’re ready to market with purpose and clarity, this one’s for you.

Follow Jess: 

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:21 - Wrong Positioning 

00:01:04 - Marketing Failures 

00:01:25 - Mistake #1: Positioning 

00:02:28 - Mistake #2: Too Soon 

00:04:04 - Mistake #3: Everyone Trap 

00:04:57 - Mistake #4: No Brand 

00:06:02 - Mistake #5: Ignoring Market 

00:06:45 - Recap 

00:07:17 - CTA: Free Checklist 

00:07:48 - Conclusion