In this episode, Kerry Fitzgibbon, an ADHD femme preneur and Facebook marketing expert, reveals the secrets to finding the perfect buying audience and turning them from cold leads to warm buyers. She emphasizes the importance of understanding the difference between cold, warm, and hot audiences in social media and advertising. Kerry shares her insider strategies honed over 13 years to help businesses rise to the top of their niche using AI-powered Facebook marketing.

Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta

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https://www.instagram.com/kerry.fitzgibbon/?hl=en

https://www.youtube.com/@marketingwithkerry

https://www.tiktok.com/@marketingwithkerry

https://www.facebook.com/socialmediaplusone

Timestamps

00:00:00 - Introduction

00:00:33 - Understanding Audience Types

00:01:27 - Identifying Ideal Clients

00:04:54 - Importance of Warming Up Leads

00:05:37 - Steps to Find and Warm Up Ideal Audience

00:06:13 - Importance of Research in Advertising

00:07:06 - AI Hack for Identifying Interest

00:10:18 - Using AI Tools for Research

00:15:15 - Building Emotional Connections with Content

00:16:09 - Importance of Video Content

00:22:14 - Building Relationships through Messenger

00:24:18 - Using Messenger for Promotions

00:25:06 - Importance of Call to Action in Content

00:26:37 - Avoiding Direct Response Ads

00:27:41 - Building a Sustainable Marketing System