Brothers Ryan Babenzien (GREATS) and Brendon Babenzien (NOAH) on building a brand. How do you create a brand today? The internet and social platforms like Instagram have made it easier for anyone to sell and promote a product or service, but has it made the market better? With so many different brands competing in the same industry, is it still possible to make something authentic? GREATS co-founder Ryan Babenzien and NOAH founder Brendon Babenzien are two brothers with plenty of experience in brand building. We talk to them about the challenges of having an independent brand in 2016, and the lessons they've learned along the way. Brands mentioned in this podcast: www.greats.com www.noahny.com Visit www.highsnobiety.com for more.

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