Conversations

Sherbinskis started in a small garage in Sunset District, San Francisco and has grown to be recognized worldwide as one of today’s fastest-growing premium cannabis lifestyle brands. The cult-favorite was founded by Mario Guzman, aka Mr. Sherbinski, the renowned grower and creator of world-famous, dessert-titled genetics like Sunset Sherbert, Mochi, and Leafly's 2018 Strain of the Year- the ever-popular Gelato.

Connoisseurs of the brand include many of today’s greatest artists, designers, and creators, including Wiz Khalifa, John Mayer, Lil Uzi Vert, Migos, Ty Dolla Sign, and Famous Dex. You have to look no further than Young Dolph's “Gelato,” Calvin Harris's “Slide," or Famous Dex's “Nervous” to get a taste of the strain's influence.

Set to open a new retail space on Fairfax Avenue in L.A. this spring, Sherbinskis' new cannabis club will literally be down the street from Supreme. Until then you can find the brand's premium cannabis products, which includes cannabis flower, pre-rolls, a variety of concentrates, vape cartridges, and lifestyle home goods, in select dispensaries across North America as well as Barneys' newly opened High End.

So just how did Sherbinskis go from growing weed in a Sunset District garage to breeding the most sought-after cannabis strains in the world?

To find out, we invited Mario and his right-hand man G Putt to tell us the Sherbinskis story on the latest episode of Conversations.

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Late last year we went to Shanghai, China to experience Innersect, a two-day celebration of all things sneaker, streetwear, and fashion founded by Edison Chen of CLOT. While there, we co-hosted a panel with Bodega and Reebok, who revealed several Innersect-exclusive collaborations.

It was there we met Wes Chen, a hip-hop head and host of  “Xi Ha Gong Yuan”—aka The Park—arguably China’s most mainstream hip-hop show where he interviews artists, plays tracks, and talks about the latest happenings in the scene.

Chen was instrumental to the rise of artists like the Chengu-based Higher Brothers, and is also the host of a documentary series documenting the rise of China’s trap scene. We stopped by his Shanghai studio to get a brief look at how hip-hop spread in China, the difficulties American artists may face while touring the country, and in contrast—the difficulties faced by Asian artists when it comes to breaking into the American music industry.

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Late last year we went to Shanghai, China to experience Innersect, a two-day celebration of all things sneaker, streetwear, and fashion founded by Edison Chen of CLOT. It brought out many of the city's best-dressed denizens, but it also gave us a closer look at the Chinese streetwear consumer, and what separates them from their counterparts in America and Europe.

Of course, street culture is now a global culture—and there's a lot of crossover in what brands are popular. The convention saw limited releases from Jordan Brand, UNDERCOVER, NEIGHBORHOOD, and PLEASURES, but also really dope installations that told a great story. Take for example, what Boston-based Bodega built out to promote their Innersect-exclusive collaborations.

But even though some of the same brands are popular the world over, there's still a very regional aspect to how they're worn and what pieces pop off in different countries. On this episode of Highsnobiety's Conversations podcast, we take a deeper dive into what makes the Chinese streetwear market something plenty of brands and retailers are paying attention to today.

Bodega's Oliver Mak and Alex James of PLEASURES talk about how a lot of their consumers come from China, and what it is about the country's massive population and culture of consumption that have made it an influential force in street culture. Listen to the latest episode of Highsnobiety Conversations above.

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Host Jeff Carvalho speaks with Chef KPE, chef of HOTPANnyc, about he has a unique way of creating dishes that has the world talking. His mastery of the culinary arts stems from a unique understanding of the senses and and an approach to recipes that is multi-sensory.  The chef, who took the call from the Tuscany region in Italy, dives into his unique culinary techniques, his creative process, and much more.  Give it a listen.

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Conversations: D.I.Y. with 424, Adaptation, Advisory Board Crystals, Chris Gibbs X Dickies by Highsnobiety Podcasts

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Conversations: The New Luxury with Wu Tang, Heron Preston, Fear of God and John Elliot by Highsnobiety Podcasts

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On this edition of Highsnobiety Conversations, Allbirds co-founder Tim Brown sits down with Highsnobiety's Jeff Carvalho to talk disrupting the sneaker industry, the ever-changing workplace wardrobe, and why Allbirds has reigned supreme amidst it all.

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25 - How to Cultivate a Creative Career with Rankin by Highsnobiety Podcasts

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On this episode of Conversations, Benjamin Gott and Zac Boswell of th-oughts and multiple other projects (THE BRILLIANCE! and Boxed Water among others) talk about well...doing things on the Internet. A lot has changed from the early days of blogging, and host Jian DeLeon speaks with them about how they've used digital platforms to advance their careers. Links in this podcast: THE BRILLIANCE! http://www.thebrilliance.com th-oughts http://www.th-oughts.com Benjamin Edgar http://www.benjaminedgar.com Boxed Water https://boxedwaterisbetter.com/

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Jian DeLeon is joined by Eugene Lardy, host of weekly streetwear show Supreme Night Live and moderator on Reddit's super-popular r/supremeclothing. They discuss the online community of Supreme enthusiasts, bots, and how to spot fake Supreme products online.

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