Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention.

Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on “niching” and that includes the pending publishing of Tad’s new book “The Niching Spiral”. We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hippies. Listen in to the interview as we uncover the critical elements of finding your niche.