In this conversation, Boris Musheyev, founder of BORISMTAX, ranked No. 2,051 on the 2025 Inc. 5000, shares his approach to employee experience, leadership, and building a strong company culture. Boris describes the firm as a tax planning and advisory business focused primarily on helping business owners better understand and manage their taxes through clear communication and education. He explains how leading by example and taking a family-first approach have helped him attract and retain talented employees by creating a workplace where people feel supported, personal needs can be discussed openly, and work-life balance is valued. Boris also discusses the importance of celebrating his team, offering flexibility, and avoiding unnecessary overtime outside of tax season.
Above all, he emphasizes that people are the company's greatest asset, that hiring should be intentional, and that he will always prioritize his team when a client treats them disrespectfully. The conversation offers an insightful look at how thoughtful leadership and a people-first culture can contribute to both employee satisfaction and long-term business success.
Episode Highlights & Time Stamps
0:06 Family First, Lead by Example 0:49 Employee Experience Matters 2:35 Meet Boris M. Tax 7:10 Core Leadership Principles 8:26 Building a Family-First Culture 11:46 Signs of True Family Values 15:22 Experience Over Output 17:50 People Are the Biggest Asset 20:58 Team Before Clients 23:17 Lead by Example and Growth
The Bigger Leadership Lesson
✅The most important takeaway from this conversation is that culture isn't built through slogans. It's built through repeated actions. ✅If you say family comes first, your employees need to see you live it. ✅If you say people matter, you need to invest in them. ✅If you say respect matters, you need to protect your team when difficult situations arise. ✅And if you want people to bring energy and commitment to the business, leaders have to create an environment where people feel valued, trusted, and supported. ✅Boris's approach demonstrates that you don't have to choose between a high-performing company and a people-first culture. The right culture can become one of the reasons your company performs better.
Key Takeaways for Founders
✅Lead by example. Your team will follow what you do more than what you say. ✅Make your values visible. Values only matter when they influence real decisions. ✅Put people before processes. Your employees are a major driver of growth and scalability. ✅Create an experience, not just a job. Give people reasons to enjoy being part of your company. ✅Support employees as whole people. Their families, goals, and lives matter. ✅Protect your culture. Not every client or employee is the right fit. ✅Invest in your people. Coaching, development, and personal support can build long-term loyalty.
Remember that culture affects the bottom line. A strong employee experience can translate into stronger teams, happier customers, and a healthier business.
Listen to the Full Episode
If you're a founder working hard to grow your company but still find yourself too deeply involved in the day-to-day, this episode offers a different perspective: your company's growth isn't just about working harder. It's about building the people, culture, and leadership systems that allow the business to grow beyond you.
Listen to the full conversation to hear Boris's firsthand experiences and practical approach to building a company where people genuinely want to show up, contribute, and grow.
