Behind the Pursuit: From Bourbon to Brand

041 - Can New Whiskey Brands Become a Lifestyle Brand?

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Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?

We hit on:

  • How do brands today make people feel?
  • Is Pappy simply a status symbol, or a lifestyle? 
  • Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand?
  • What pushes the current brands into a lifestyle?
  • Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it? 


    • and much more.

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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