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#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy
A conversation with Josh Alvernia.
In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue.
Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to tracking and targeting once third-party cookies go away.
In this episode, Josh and I work through what Conversion APIs are, their role in online advertising, dealing with change in the advertising industry from a hands-on perspective, and how the movement toward online privacy seems very similar to climate change.
Go here for show notes, links, and resources.
Subscribe to The Martech Weekly here.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Josh on LinkedIn.
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By Juan Mendoza
3
22 ratings
A conversation with Josh Alvernia.
In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue.
Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to tracking and targeting once third-party cookies go away.
In this episode, Josh and I work through what Conversion APIs are, their role in online advertising, dealing with change in the advertising industry from a hands-on perspective, and how the movement toward online privacy seems very similar to climate change.
Go here for show notes, links, and resources.
Subscribe to The Martech Weekly here.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Josh on LinkedIn.