Marketers Take Flight

041: Selecting the Best CRM for A/E/C Firms, Part 1


Listen Later

How do you know if you need a CRM for your architecture, engineering, or construction (A/E/C) firm? How do you select the right CRM for your firm? How can you make sure you are getting the most out of your CRM?

In the first part of this two-part series, I ask Jan Flesher, PMP and Courtney Kearney, CPSM these questions.  And, you may be surprised to hear that not every firm needs a CRM! 

We also discuss the tipping point of when a firm should think about getting a CRM. Jan and Courtney have some great advice on what firms should think about when researching CRMs, what is the number one thing your firm should consider before bringing on a CRM.

This interview continues into the next episode but you don’t want to miss this one. Jan and Courtney have great advice and loads of knowledge to share.

  • Jan Flesher’s Introduction - 1:59
  • Courtney Kearney’s Introduction - 8:51
  • Jan’s thoughts on when a firm should think about a CRM - 16:16
  • Courtney’s thoughts on when a firm should think about a CRM - 18:39
  • Courtney’s first piece of advice for a firm when considering a CRM - 24:00
  • Jan’s first piece of advice for a firm when considering a CRM - 26:40

Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional?  For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.


Want more AEC marketing goodness?

  • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
  • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
  • Follow Lindsay on LinkedIn and Instagram.
  • Collaborate with other AEC Marketers in our Facebook Group.
  • Purchase bite-sized, on-demand templates and training at the Marketers Place.
  • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





...more
View all episodesView all episodes
Download on the App Store

Marketers Take FlightBy Lindsay Diven

  • 5
  • 5
  • 5
  • 5
  • 5

5

37 ratings