When founders say, “We’re ready to grow — now what?” they’re usually staring at a cold engine with no momentum. In this episode, Matt and Anne unpack why early-stage marketing feels impossible, why 90–95% of ideas fail, and why A/B testing is useless before you have volume. They dig into the real levers a small business can control: consistent output, memorable creative, and accepting that momentum is built — not predicted. From paid tests to guerrilla tactics to simply talking to someone about your idea, this conversation reframes how to think about growth when the engine hasn’t started yet. 

🚨 Stuff You’ll Want to Remember:

• “Marketing works when you actually like doing it.” — Matt
• “Ideas start from conversation. Go talk to someone.” — Anne
• “You can control your creative, not the outcome.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn