In this episode, Kerry Fitzgibbon, simplifies the concept of funnels in marketing. She emphasizes the importance of asking for the sale and avoiding overcomplicating the process. Kerry breaks down the funnel stages - cold, warm, and hot - to guide listeners on effectively moving customers from awareness to becoming loyal fans. Tune in to unleash AI-powered Facebook marketing strategies to elevate your business to new heights.

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Timestamps

00:00:00 - Introduction

00:00:53 - Understanding Funnels

00:01:15 - What is a Funnel?

00:01:36 - Customer Journey Stages

00:03:46 - Product Aware and Most Aware Customers

00:04:08 - Guiding Customers Through Stages

00:04:42 - Simplifying Funnels

00:05:12 - Basic Funnel Structure

00:05:33 - Old-Fashioned Sales Funnel

00:06:05 - Attention, Desire, Interest, Action (ADIA) Funnel

00:07:09 - Learning from Sales Calls

00:08:05 - Creating Engaging Content

00:14:28 - Decision Stage in Funnel

00:16:57 - Using Phone Calls for Sales

00:18:02 - Event Registration Follow-Up

00:21:04 - Mobile Optimization and Analytics

00:22:09 - Testing Your Funnel

00:23:02 - Encouraging Customer Interaction

00:25:51 - Optimizing Your Funnel