In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, dives into the world of ad creatives that convert effectively on Facebook. She discusses the importance of varied ad types, quality images, and building a database for business continuity. Kerry breaks down the different ad placements available on Facebook and highlights which ones and what type of creatives tend to convert the best for driving sales. Tune in to learn how to unleash AI-powered Facebook marketing to elevate your business to the top of your niche and beyond.

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Timestamps

00:00:00 - Introduction

00:01:15 - Understanding Meta Platforms and Ad Placements

00:02:07 - Meta Platforms Explained

00:03:01 - Conversion Ads and Their Importance

00:03:43 - Top of the Funnel vs. Bottom of the Funnel Ads

00:07:09 - Key Elements of a High-Converting Video Ad

00:10:22 - Importance of Retargeting with Single Image Ads

00:11:05 - Testing Text Overlay on Image Ads

00:12:01 - Native Image Ads and Their Benefits

00:13:01 - Lead Generation Ads and Building a Database

00:17:18 - Strategies for Advertising During Expensive Periods

00:19:04 - Creating Effective Testimonial Ads

00:21:00 - Authenticity in Testimonial Ads

00:22:45 - Educational Content Ads

00:24:55 - Two Approaches to Educational Content Ads

00:25:59 - Summary of High-Converting Ad Types and Placements