Listening to Brandon's story will bring into perspective that you really are not in control of your business if you rely on Ebay, Etsy or Amazon exclusively. Brandon will tell you he made many mistakes but his number one mistake was not recognizing he was not in control, after all he created one of the TOP Ten seller accounts on Ebay at the time and thought he would ride the tide forever... Well forever come when Ebay changed their model (btw..guess What...Ebay is changing its model right now). To see someone rise up, more importantly on their terms, is a real reason to listen to Brandon's story but the knowledge and insight Brandon shares will give you a calling of sorts, to set a course on your "Why" and not take your eye off it. He is a shining example of the real potential for creating an Ecommerce" business.