In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going after the first initial published piece, adding humor in underrated places and how to write copy for product launches and product pages.

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👑Check out our other podcast Brand Builders
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💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH LIANNA PATCH
🌐 Website: https://punchlinecopy.com/
🐦Twitter: https://twitter.com/punchlinecopy
📸 Instagram: https://www.instagram.com/punchlinecopy/
🖇️ LinkedIn: https://www.linkedin.com/in/liannapatch

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