Nicole clearly understands the UK Amazon way, it is a little different than here in the US! (similar to Ebay and Ebay Motors) She takes the time to explain the EFN (European Fulfillment Network) and how you can use it to your advantage. She speaks of the growing market and the increasing power of Amazon in Germany and their explosive purchasing online. She also contrasts and compares the various markets. She also mentions an opportunity to source from Europe to sell into other parts of Europe. (Travel trip anyone?) Nicole is a coach and I think has taken coaching to the next level with offering her own local conference on Amazon. Clearly a big undertaking, but a great way to own a market. She offers services to help you get started in Europe, she helps with banking, tax and prep companies...all are necessary and complicated. She also can act as an on-site representative if needed.