In this episode, Kimberly Weitkamp and Rachel Mazza discuss:

• From SEO Agency owner to freelance copywriter to CMO
• Conversion copy for affiliate marketing
• Sales psychology

Key Takewaways

• Why you should avoid templates and other "shallow" approaches
• The many places cold traffic comes from
• Shocking number of daily ad messages
• The content-driven gold mines to explore
• How to spy on people's marketing
• The Giving Mindset for selling better
• How curiosity and pain work together
• What to look for in a story

Connect with Rachel

Grab a copy of Cold Traffic Activation System at her website

Website: https://rachelmazza.com/

Facebook Group: https://www.facebook.com/groups/businessofwritingpodcast

Instagram: https://www.instagram.com/racheljoymazza/

LinkedIn: https://www.linkedin.com/in/rachelmazza/

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/