043. As a small business owner, you’re likely already well aware of the importance of posting to and utilizing Facebook, Instagram, and various other social media platforms. 

 

However, I have a question for you. Are you utilizing your Google Business Profile (formerly called “Google My Business”)? 

 

If you’re like most small business owners, you probably created your account for the sake of having the online directory listing, but you haven’t updated your Profile since signing up and have yet to share a single post. And, friend, I want to encourage you to change this so that you can improve your search engine rankings.  

 

Your Google Business Profile needs to be part of your SEO and marketing strategy, and in this week’s episode of Priority Pursuit, we’re breaking down exactly why you should be updating and posting to your Google Business Profile regularly, as well as what you should be sharing on your Google Business Profile. 

What is a Google Business Profile?

 

First of all, what is a Google Business Profile? Google Business Profile is essentially an online storefront where you can display and share updates, photos, videos, your hours, your policies, and more about your business. 

 

When people search for products or services you offer or for your business specifically, Google then uses Google Business Profile to provide Google users with a snapshot of your business. If they’d like to learn more, Google users can then visit your website or even contact you for a quote through your Google Business Profile (if you have this setting turned on). 

Why is it important to update & post to your Google Business Profile?

 

1. Your Google My Business profile will put your information in front of potential customers faster. 
2. Google is the leading search engine & will likely always prioritize its own features & tools. 
3. Google Business posts are searchable.
4. Having an active Google Business Profile can drastically improve your local SEO. 
5. Few business owners are taking advantage of Google Business Prof