Sign up to save your podcasts
Or
Share 044: Get Found Online: Website and SEO Best Practices
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
044: Get Found Online: Website and SEO Best Practices
Can A/E/C firms really expect to get leads based on their website?
In today’s episode, I’m talking to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
Did you know that 84% of A/E/C buyers visit a firm's website during the buying process? And that getting online leads is cheaper and less time-consuming than other methods. Bryon even has a story for us on one client who received a lead via their website and then booked it – no proposal process needed!
This interview was so informational, we have split it in two. In this one, we talk about four key best practices for every website, the three critical questions people want to know when they visit your website, and why you should have different paths for different types of visitors on your website.
Here are a few highlights:
- After evaluating 550 websites, what are the key takeaways? 8:53
- What is Archi Babble? 16:28
- Ideas to think about when creating your site: 18:48
- 3 critical questions people want to know when they come to your site: 20:49
- Behind the scenes foundational SEO: 21:51
- On-Page Content – What? Why? How? 26:26
- Off-Page Content – What? Why? How? 27:52
- Different Visitor Paths: 33:55
- Attract your Ideal Client: 35:34
Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.
Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.
Want more AEC marketing goodness?
- New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Enroll in online training: The Proposal Pro or Content Marketing Clarity.
View all episodes
By Lindsay Diven
5
3737 ratings
Can A/E/C firms really expect to get leads based on their website?
In today’s episode, I’m talking to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
Did you know that 84% of A/E/C buyers visit a firm's website during the buying process? And that getting online leads is cheaper and less time-consuming than other methods. Bryon even has a story for us on one client who received a lead via their website and then booked it – no proposal process needed!
This interview was so informational, we have split it in two. In this one, we talk about four key best practices for every website, the three critical questions people want to know when they visit your website, and why you should have different paths for different types of visitors on your website.
Here are a few highlights:
- After evaluating 550 websites, what are the key takeaways? 8:53
- What is Archi Babble? 16:28
- Ideas to think about when creating your site: 18:48
- 3 critical questions people want to know when they come to your site: 20:49
- Behind the scenes foundational SEO: 21:51
- On-Page Content – What? Why? How? 26:26
- Off-Page Content – What? Why? How? 27:52
- Different Visitor Paths: 33:55
- Attract your Ideal Client: 35:34
Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.
Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.
Want more AEC marketing goodness?
- New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Enroll in online training: The Proposal Pro or Content Marketing Clarity.