If you own a business, you probably spend a lot of time researching the most current social media marketing strategies. With good reason.

There are now 4.2 billion active social media users, nearly double the number just five years ago. These individuals spend an average of 2 hours and 25 minutes daily on social media.

Those nearly 2.5 hours present a fantastic opportunity for businesses to:

In this week's episode, victoria Kimani takes us through how and why social media is an underrated tool for growing sales in your business.