In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites.

Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not only enhances the customer journey but also brings long-term value.

Key Takeaways:

• Website Optimisation: Learn why dedicating time to improving your website can boost conversions, allowing your site to generate more sales with less reliance on social media.
• Creating Sustainable Content: Jules explains how strategically using content you own, like blogs and podcasts, can nurture potential clients through their journey, turning visitors into loyal customers.
• Repurposing with Purpose: Discover the power of repurposing and expanding on existing content to address gaps in customer awareness, guiding them from 'just browsing' to 'ready to buy.'
• The Role of Keyword Research: Find out how keyword research can uncover what your ideal clients are searching for and help you create relevant content that meets their needs.
• Driving Traffic to Your Website: Jules highlights methods to bring audiences from social media and email lists back to your website, where conversions happen.

If you're looking to shift your focus from fleeting social media interactions to impactful, owned content, this episode offers actionable advice to strengthen your website's role in driving sales!

Resources Mentioned in This Episode:

• SEO QuickStart Guide – Get started with our most popular freebie to boost your SEO.
• Google Profile Optimisation – Book a VIP day to optimise your Google Business Profile for local business growth.

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