In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions.

If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it.

You’ll learn:
 ✅ What to include (and what to avoid) in your homepage hero section
 ✅ Why pop-ups, button design, and mobile font size can quietly affect conversions
 ✅ How to guide visitors towards booking using clear steps and simple messaging
 ✅ The easiest way to add social proof without overcomplicating your site

By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you.

Resources mentioned:

• Beginners Google Analytics 4 Course - GA4 Made Simple - Set up Google Analytics & Search Console
  
  
• Book a Discovery Call with Jules
  
  
• Visit Alice Yeates Nutrition

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In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online.

She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem.

This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community.

Key Takeaways:

• How the bias within algorithms limits women’s visibility online
• Why posts about women’s health and wellbeing are often censored or deprioritised
• What this means for small businesses in beauty, health, and wellness
• Why owning your platforms (website, email, podcast) gives you lasting control and reach
• How to start making the shift away from social media - one calm, practical step at a time

Resources mentioned in this episode:

• Conversation with Rebecca McKay-Miller (Block & Rose) - on thought leadership and visibility
• CensHERship white paper — survey on content restrictions affecting women’s health and wellbeing
• LinkedIn experiment by Cindy Gallop, Jane Evans, Matt Lawson, and Steven McGinnis - comparing post reach
• Invisible Women by Caroline Criado Perez - book on data gaps and gender bias

Next steps:

• Explore The Website Growth Club - for sustainable, practical visibility strategies that build what you own
• Book one-to-one support to map your website or SEO plan together

Your voice and your business matter. You don’t have to fight the system to be heard - and social media is optional.

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In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself.

This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel.

Jules explains how the same psychological triggers used in gambling - known as variable reward systems - are built into every scroll, notification, and ‘like’. You’ll also hear how algorithms reward outrage and comparison rather than calm, meaningful connection, and what that means for small business owners trying to play the game.

Most importantly, Jules offers a calmer alternative: focusing on owned content such as your website, Google Business Profile, or podcast - assets that compound over time instead of disappearing into the feed.

Key Takeaways

• The truth behind the platforms: Social media isn’t neutral - it’s designed to keep you scrolling, not to grow your business.
• The dopamine loop: How apps use the same behavioural triggers as slot machines to keep you hooked.
• Emotional manipulation: Why algorithms amplify anger and comparison to drive engagement.
• Health warnings we’re not getting: How experts are linking heavy social media use to anxiety and depression - and what that means for our industry.
• Practical first steps: Turn off notifications, notice your scrolling habits, and use that reclaimed time to build content you own.

Resources mentioned in this episode

• Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
• Episode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
• Episode 104: You’ve Been Sold a Lie: - Smarter Ways to Be Visible Without Social Media
• The Website Growth Club - a monthly membership for calm, sustainable marketing where social media is optional.
• Website Growth Audit - a one-to-one strategic review to help your website and Google presence do the heavy lifting for you.

If you’ve ever felt drained or trapped by social media, this episode will help you understand why - and show you how to take back control of your time, energy, and visibility.

✨ Subscribe to The Website Success Show for more grounded conversations on SEO, website strategy, and marketing that works - without feeding the algorithm.

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In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media.

Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last.

Key Takeaways:

• The Social Media Myth: Why being told you must show up daily to survive is a lie that leaves business owners feeling like they’re failing twice over.
• The Highlight Reel Problem: How comparing your reality to someone else’s curated, team-supported success story sets you up for frustration.
• The Impact of Algorithms: Why putting all your energy into social platforms leaves you vulnerable to sudden changes and disappearing reach.
• Stronger Alternatives: Explore the power of your website, Google Business Profile, email list, partnerships, and referrals for long-term growth.
• Visibility Without Burnout: Why visibility is essential, but social media is optional—and how to choose a marketing approach that actually feels sustainable.

If you’re ready to step off the social media hamster wheel, this episode will show you what to focus on instead.

Resources mentioned in this episode:

• Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
• Episode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
  
  
• Free Beginner’s QuickStart Guide to SEO
  
  
• The Website Growth Club
  
  

Don’t forget to subscribe to the podcast for more plain-speaking website and SEO tips that help your business grow without relying on social media.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings.

Key takeaways

• Socials are rented space
  Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you control.
• Your website is where decisions happen
  It’s the store, while social is just the signpost. Focus first on the pages closest to the sale and get the messaging crystal clear.
• Owned content gives you freedom
  When you create on your own channels first, you can repurpose to social by choice, not pressure.
• Authority comes from consistent long-form content
  Clear, repeated messaging across your site helps you get recommended in search and by AI systems.
• Proof that it compounds
  Jules’ podcast has passed 8,000 downloads without ads or social promotion, with early episodes still attracting listeners each week.

Resources mentioned in this episode

• Listen to last week’s Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
  How to make social a choice, not a requirement.
• Episode 92: Want to be ChatGBT Famous? Here’s how AI really picks who to show
  Tips on showing up in AI results and building brand authority.
• Join the Website Growth Club
  Step-by-step support to make your website the hub and reduce reliance on social media.
• Book a discovery call
  Get honest guidance on whether the Website Growth Club or 1:1 support is the best fit for you.

If you found this helpful, please subscribe to the show and share it with a friend who wants a calmer, more sustainable way to market online.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential.

Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling.

Instead, Jules shares her own experience of building a business without social media - instead through referrals, Google, and her podcast - proving that clients can and do come from outside of social feeds. She explores why your website, podcast, email list, and relationships are far more powerful long-term assets, and how they can bring clients to you for years after you publish.

Key Takeaways:

• The problem with social media: It’s borrowed ground, algorithms change, and posts disappear within 24 hours.
• Where clients really come from: Referrals, relationships, networking, and Google often outperform endless posting.
• Content that lasts: Podcasts, websites, blogs, and email lists keep working long after you create them.
• The myth of “free” platforms: If you’re not paying, you’re the product - platforms profit from your time and attention.
• Why women face more friction online: Bias in platforms means women’s voices are more likely to be silenced or attacked.

If you’ve been questioning whether social media is truly working for you, this episode will help you rethink where to put your energy and focus on assets you control.

Resources mentioned in this episode:

• Join The Website Growth Club
  - step-by-step guidance, monthly training, and live Q&As to help you make your website your hardest working team member.
• Book a 1:1 Website & SEO Intensive
  - shift your focus into content and assets you own, with personalised support from Jules.

Related Episodes:

• Episode 096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

Don’t forget to subscribe to The Website Success Show for more practical tips on websites, SEO, and growing a business beyond the scroll.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients.

After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral.

Key Takeaways:

• Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.
• The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.
• Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.
• AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.

If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back catalogue, and what she will focus on next as AI search reshapes how people find businesses online.

Key takeaways

• Confidence grows when you hear yourself back and realise the inner critic is not the truth.
• Consistency counts. Recording regularly helps you keep momentum and serve your audience.
• Progress over perfection. The “imperfect but done” episodes still help people.
• Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.
• Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.
• What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.

Resources mentioned in this episode

• Listen to Episode 039: The biggest website and SEO mistakes I see and how to avoid them
• Listen to Episode 047: How I use AI in my personal life, from meal planning to mindset coaching
• Listen to Episode 085: Can AI find your business? A look at ChatGPT, Gemini and Perplexity for local search

Work with Jules

• Explore The Website Growth Club for ongoing support to strengthen your website foundations.
• Book a Website Clarity Power Hour to get focused help on your website or SEO.

Enjoying the podcast?

If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.

Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index.

You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site.

Key Takeaways:

• Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.
• Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.
• Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.
• Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.
• Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.
• Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.

Resources mentioned in this episode:

• Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.
• Book a Power Hour – get tailored, actionable advice to improve your website’s SEO and performance.
• Find out more about Inclusive Communication – bespoke communication boards for schools, playgrounds, councils, and organisations.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process.

Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging.

She breaks down the pros and pitfalls of letting AI assist with your website, reminding listeners that your website is a long-term asset that needs careful thought, not shortcuts. If you’re feeling overwhelmed with content planning or unclear on where to focus, Jules shares how she uses AI in her daily business tasks, including writing copy, sparking ideas, and chatting through blocks while out walking her dog!

Key Takeaways:

• What’s new in ChatGPT-5: Learn how the latest update changes speed, reliability, reasoning, and how it might support your content strategy.
• Using AI to plan your website safely: Discover how tools like ChatGPT can help you with homepage structure, SEO meta tags, and first-draft ideas without handing over full control.
• Privacy and platform matters: Understand why it’s still vital to build your site on a trusted platform like FEA Create or HighLevel rather than letting AI generate a whole site for you.
• Getting unstuck with your messaging: Jules shares how she uses AI voice chats and custom wizards inside her membership to help clients write stronger homepage copy and clarify what they actually do.

If your homepage or core pages aren’t optimised yet, and you’re still pouring time into blog content, this episode will also help you refocus.

Resources mentioned in this episode:

• Homepage Blueprint with AI Wizard – inside The Website Growth Club
• Book a Discovery Call – Get clarity and support for your next website steps

If you're working on your website and want to feel more confident about using AI alongside strategy and structure, this episode is packed with real-world insights.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!