When it comes to branding, too much attention is given to the look, but not much else. Brand is definitely what people see, but it is even more important that it determines what people FEEL. What are people thinking when they hear your name or see your logo?

This episode dives into the effective approach you need to take in looking at your branding and how you evaluate, develop and create the right brand for you.

It's time to level up your brand.