“If you’re not able to leave the business and the business’ function. What you have honestly is worth nothing, because no one will ever buy it. It means it’s not a business it’s just a job.”  

 

In this episode, Pol Cousineau drops a strong Canadian accent and some wisdom nuggets around how business owners should be thinking about digital marketing, and how to adopt practices to get out of your own way so you can scale.  Jay and Pol also have an insightful dialogue on how mindset shifts connect to marketing, scale and knowing where you are in your business's entrepreneurial journey.

 

Visit https://jayrooke.com/046-Pol-Cousineau/ for resources and show notes.

 

Check out my website: https://jayrooke.com/

 

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Episode Highlights:

02:00 TheDigitalNavigator.com

10:10 Making The Transition From Employee To Entrepreneur

14:53 The Achilles Heel of Growing Business

33:23 The Importance of Communication and Honesty to your Service Provider

37:11 Pol’s Story as a Digital Navigator