“Start early. It's easier to get your mind around the numbers when you're smaller and when the numbers are easier. And then when you grow, you already have a foundation of understanding the numbers. Knowing the numbers is not contrary to running a business that has good values. It's actually an essential support to it.” -Sarah Murray

Founded by Sarah Murray, Trialcraft endeavors to help their clients craft persuasive cases in the pretrial, in-trial, and up to post trial services. Sarah has spent over 20 years helping clients craft winning strategies and develop the best practices for litigation cases. Although her business was complicated from the get go, Sarah’s experience in academia and corporate gave her wisdom to transition successfully and keep growing. 

The entrepreneur's journey is already complicated as it is. Imagine having to face it alone with growing responsibilities and keeping up with the fast pace business world. This is why many business owners get swamped at some point. This week, Sarah and I will talk about one of the rarely discussed problems in the industry-- TOO MUCH BUSINESS. 

Sarah shares her struggles in building her business and making sure it continues to grow and the people working for her are paid accordingly. In this episode, we talked about managing stressful periods, finding the right people to work with, recreating and taking care of yourself, knowing your numbers, and planning for a successor. 

Entrepreneurs have a lot to overcome in their journey, but there is not enough consulting help out there. If you are a business owner trying to navigate through the overwhelming years of entrepreneurship, click the link below to learn how you can be in control of your financial future: 

https://jayrooke.com/130-Sarah-Murray/ 

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Episode Highlights:

01:45 The Essence of Entrepreneurship

10:03 Building Confidence as an Entrepreneur

16:09 Too Much Business

21:43 Take Care of Yourself Better

27:32 Failure Not Failure

30:45 Master the Numbers

37:46 Succession Planning

“People sometimes don't have access to the same opportunities… so the training is ever more important to put everybody on the same level, to give another chance to someone who didn't have the best education to come up to the next level.” -Bernardo Weaver 

Wall Street, as a global financial center for centuries, stands and continues to grow. But what can we learn from this structured industry, especially in the early stages of our business? In this episode, I am pumped to have on the show Bernardo Weaver, Founder of Weaver Advisory LLC., and also a good friend of mine. Bernardo spent over 20 years as an advisor for the World Bank and financial modeling instructor and trainer for top investment banks. He and his team help organizations find tailored solutions for their PPP projects, valuations, and financial dilemmas. 

Bureaucracy and over-regulation plague the financial industry. If we look at entrepreneurship in terms of economics and resource allocation, small and average-sized businesses barely stand a chance. Thankfully, modernization is slowly bypassing the traditional banking institutions to pave the way for small business owners to succeed. 

Although having their advantages, there are elites and educated people who are yet to uncover the secret of wealth. In this conversation, Bernardo and I had an incredible exchange about the financial industry and entrepreneurship. Bernardo will take you deep into the realm of world banking and some insider tips and secrets about how this giant institution makes money and how small business owners can take advantage of this structure to uplevel their game and find their niche. He also shares the importance of training and how it can help entrepreneurs break free from the trap of overeducation and demographics. The tables turned as Bernardo takes charge of the questioning (ha ha!) and I get to talk about balancing the service delivery and management aspect of your business and making your business more profitable despite the risks. 

If you are a parentpreneur, you surely want to create the most value for your family. Learn how you can do that while Finding Comedy in the Chaos by clicking the link below:    

https://jayrooke.com/129-Bernardo-Weaver 

Check out my website: https://jayrooke.com/ 

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Join the Gonzo Parenting Community Finding Comedy in the Chaos with Jay: 

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Episode Highlights:

06:28 Navigating a Bureaucratic Industry

12:35 How Financial Institutions Make Money  

18:41 The Entrepreneur’s Sticking Point

25:21 Finance, Culture, and Language 

36:10 Pros and Cons of World Banking

41:16 Who’s Really Making Money?

46:04 Avoid This Expensive Cost!

49:42 How to Make Your Business More Profitable

53:30 How to Succeed as Parentpreneurs 

 “Relationship is the foundation of all stories that are told. If you can't find a relationship, you're probably not telling a story.” -Chip Brewer 

Storytelling is as old as human history, and knowing this reminds us that this ancient art still runs in our blood. This week, I am thrilled to speak with improv speaker, author, and storyteller Chip Brewer. Chip has been performing improvs for more than 20 years now and is passionate about teaching his secrets to those who want to get better at this craft. 

Storytelling is the heart of marketing. Without stories, no business will exist. And it’s not because companies have to keep their customers entertained, but because behind every sale is a story that resonates with a customer’s unique experience.  Yet, some may argue that storytelling is not a language they can speak well. Indeed, some people are more linguistically sharp than others, but as entrepreneurs, authors, speakers, and leaders always on the stage, storytelling is a highway to reach your vision. 

In this episode, Chip discusses big topics such as teamwork, storytelling, and stagecraft. He shares how man’s desire and innate ability to tell and listen to stories can help promote your brand and establish a solid connection to others. Learn the fundamentals, key elements, structure, and rules of storytelling and improv. As a treat, Chip also shares some exercises and games to help you hone your storytelling skills.  

Click the link below to discover ancient storytelling secrets that are not so hidden after all!

https://jayrooke.com/128-Chip-Brewer 

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Episode Highlights:

01:20 What is Improv About? 

06:49 Improv and Your Career

09:08 The Virtuous Cycle of Improv ( The Agreement Game)

11:53 The Fundamental Rule of Improv

16:00 How to Listen  Actively (Exercise)

20:00 What Happens Next? 

24:35 The Structure, Key Elements, and Rules of Story-Telling

32:55  Let the Word Do the Work 

37:55 Things to Remember on Stage

44:10 A Novel for Thrill Lovers!

Description:

“I believe the idea of the velocity of money. If you want to sit and meditate on your idea for six months, that's not helping anybody. We need to get the idea out into the world and start helping people.” -Cody Burch

Wouldn’t it be nice if product launches make your life easy rather than stressful? This week, Cody Burch drops by the KPKG stage to share his marketing expertise. Cody is the Founder of Funnels and Ads Mastery (FAM), an online community for entrepreneurs who want to level up their marketing skills. Cody helps his clients reclaim their freedom while moving towards their goals fast and simple. 

As exciting as it sounds, launching a product is complicated and stressful, from conceptualizing to the actual launch day. Not to mention the elaborate work and the expenses you have to put into it. And sometimes, while the intent is to help others, the launch still fails. Therefore, it’s not surprising that many entrepreneurs get overwhelmed and devastated beyond imagination. But what if you can eliminate the majority of the launch process and go straight to finding potential customers and earning money? 

In this episode, Cody introduces us to the launch method of your dreams- the Laid Back Launch. It is literally what it says. Cody discusses how the Laid Back Launch can help you navigate through the world of launches so you can go out and start helping people the soonest possible. He also drops practical steps you can take before you throw your funding and create deliverables. Cody also shares how to engage your customers, why feedbacks are crucial to the success of your launch, and when to level up your game. 

If you’re looking for the ideal launch method with less effort and more of the outcome, click the link below: 

https://jayrooke.com/127-Cody-Burch 

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Episode Highlights:

02:13 Join the FAM 

08:35 Before You Throw Your Funds

13:01 The Laid Back Launch

24:21 Invite Engagement 

29:32 Gather Feedbacks

34:41 Laid Back Launch- For How Long and to What Extent? 

42:12 Creating Magnetic Deliverables

48:38 When to Take It to a Higher Level

Description:

“Humor is instant likability and laughter is instant trust.” -Ray Engan 

Humor is often excluded in business. Many people believe that if you want good business, you have to be serious and intimidating to get results. This week, let's get this misconception busted with Ray Engan on the guest's seat. Ray is the CEO and CCC (Chief Charisma Creator) of Leadership Through Laughter. He helps his clients get "Ray-markable" results using the power of laughter. It's not just the laughter, it's the relationship built through them. 

Ray discusses how humor can solve most of your major business problems. Ray shares how humor is beneficial in business transactions, employee relations, doing presentations, and establishing your position. He also talks about how humor can diffuse a situation, leverage your business, and inspire your employees if they feel stuck. Of course, even humor has a limitation. Listen to Ray's advice on how and when to incorporate humor to get the outcome you want. Also, craft your art with these 3 things you must have to get your clients to return your calls and do business with you. 

But what if you are not the "funny" type of person? Click the link below and find out how to awaken your funny bone:

https://jayrooke.com/126-Ray Engan

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Episode Highlights:

01:27 What Humor Is and What it Can Do For You 

06:02 Humor vs Comedy 

10:34 What to Do When You're Stuck

12:00 Use Humor to Your Leverage

14:12 What If You're Not Funny?

17:00 How Far Is Too Far?    

18:27 How NOT to Start Your Presentation 

20:45 Do You Have a CFO? 

22:21 3 Things You Can Do to Get Your Clients to Return Your Calls 

Description:

Our guest this week is Hale Dwoskin, New York Times best-selling author of The Sedona Method. Hale helps others reclaim their peace and happiness through the Sedona Method. To many, happiness is the hardest thing to have. It creates a massive void, and sometimes that void pushes some to surrender. We are living in an exceptionally advanced world that’s supposed to let us enjoy life. But, how did we lose the skill to be happy? Today, Hale drives us back to a point in our lives when we knew how happiness felt like, and how to rediscover that part of ourselves as adults. He also shares a strategy we can use to get ourselves out of our self-imposed limitations and win at every circumstance instead of falling into victimhood. We all have emotional patterns deeply engraved in us because of our experiences. But it is possible to release all the pain that holds us back from living the life we are meant to live. Be the master of your inner self, learn to let go.  

Letting go can do amazing things that you never knew were possible for you. If you’re up for the experience, click the link below and hear how effectively the Sedona Method can help you: 

https://jayrooke.com/125-Hale-Dwoskin 

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Episode Highlights:

01:38 What is The Sedona Method

12:02 What Letting Go Can Do For You 

17:55 Be The Master of Your Life

21:32 How to Tackle What’s In Front of You

26:11 Busy But Not Stressed 

34:36 How to Do The Sedona Method 

41:04 Don’t Live As An Avatar

45:08 You Are The Awareness

47:05 The Greatest Secret

"The whole idea of an entrepreneur is to do it uniquely. What becomes unsustainable is, doing it someone else's way on someone else's terms at someone else's amount of money." -Julie Steelman

When a deep dream awakens, an entrepreneur is born. Income Growth Business Coach Julie Steelman sits as our guest this week. Julie helps her clients make financial breakthroughs and be equipped with the necessary skills to sustain their wealth as they live to their truest selves. Besides running and maintaining your biz, what else do you visualize yourself doing? Whatever you set your heart on, you need to reach a certain level of stability to make it happen. It's not uncommon for first-time business owners to fall into the trap of launch-sale cycle, desperation, and following a business model that does not inherently resonate. Today, Julie shares a conclusive way to snap out of these traps- her formula to an abundant cash flow. We also learn how to nurture and strengthen our financial well-being, use the power of intention to achieve our goal, turn away from a deviation and reconnect with our creative nature, and identify mindsets that keep us stuck. As a woman in tune with her "wild" instincts, Julie shares an unforgettable lesson about entrepreneurial diversity. Apparently, entrepreneurs have much to learn from wildlife. 

If you are looking for a sustainable business model that supports wealth building, click on the link below: 

https://jayrooke.com/124-Julie-Steelman 

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Episode Highlights:

02:12 A Road Trip with Speed Bumps 

07:38 Listen to Your Wild Instinct

13:41 Why a Path Doesn't Work

17:08 The Power of Intention

24:05 Beware of Money Trap

30:59 The Transactional Thinking

34:09 Out of Desperation and Into Creating Miracles

42:17 The Highest Currency

47:32 The Entrepreneurial Biodiversity

“Without passion, nothing happens in the world. If you are passionate, there is a path. You’ll get there.” - Victoria Wieck

Are your insides burning from the thought of finally doing what you really want but then, all the worries, doubts, and uncertainties keep holding you back? This week, we are honored to have Victoria Wieck, author, jewelry designer, and TV personality to discuss how to overcome the obstacles of building a side hustle to launching a successful business. The corporate world is a place that provides security and an opportunity to be elevated with hard work and patience. But if you are someone who values freedom and happiness, you’ll surely be suffocating about the thought of spending your valuable resources going along with the traditional route. After all, we are working vigorously so that we can end up doing what we want. Victoria had been through a similar situation but her curiosity about the world led her into a journey out of the norm. She relates the challenges, joys, and life after leaving the corporate world. A successful icon in her line, Victoria also talks about the lessons she learned about sorting things out, being balanced, reinventing yourself, stepping up, goal-setting, simplifying your life, managing risks, and so much more! 

If your American Dream is to be a successful entrepreneur and be able to spend time doing what you love with the people whom you love, click the link below to find out how you can do just that: 

https://jayrooke.com/123-Victoria-Wieck

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Episode Highlights:

01:33 Living in the Corporate World

08:34 Leaving the Corporate World

17:16 Work The Balance

25:37 Navigating the Downturns

30:39 Calculating and Managing the Risks   

40:13 How to Accelerate Your Success

46:12 The Path To Your Dream Come True 

51:15 You Can Be Much More!

"You don't need to change who you are. Everybody has enough motivation on the inside." -Wendy Hart

This week we're going on a little tour out of the box with Professional Performance Coach, Wendy Hart. You may remember Wendy from episode 110 and how we talked about decision fatigue. Today, our talking point orbits around another relatable topic: PROCRASTINATION. We all wish we were as productive as we can be. But it's not easy, perhaps nearly impossible to be highly prolific all the time. Reality strikes to remind us that there are times that our system is down and we have to put things off. Yet this reason seems to fall short and we are disappointed with ourselves, which disheartens us and eventually snowballs to more procrastination and unproductivity. Guess what! Procrastination is NOT your fault! You read that right. Wendy Hart explains why that is and how we can beat procrastination the fun way! Wendy shares points we got wrong about will power, unknown neuroscience facts, the chemistry of dread, and understanding our inner emotions. Make it easier for you to reach your goals! Overcome certainty bias, break your barriers, rewire your alarm system,  install your anchors, and write your own freedom stories. 

If you want to be a high performer with lesser effort, no forced affirmations, or mock-up will power, click the link below to listen to brain hacks and psychological facts you wish you were taught in 8th grade: 

https://jayrooke.com/122-Wendy-Hart

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Episode Highlights:

02:43 Procrastination is Not Your Fault

10:10 How to Disable Your Brain Alarm

21:14 Misconceptions About Will Power

25:49 Psychological Facts We All Got Wrong

31:18 Your Inner Emotions

36:30 How to Break Your Barriers

40:38 Install Your Anchors

46:31 Craft Your Own Freedom

“Abundance is everyone's birthright- It's how we embrace it and attract it to us.” -Sara J Bronson

Did you know? Your viewpoint around money dictates the level of your success. Join me in another exciting week with Sara J. Bronson, Owner of SJB Financial. Money is universal- we know it, we use it, we have it, or do we?  Sometimes, we just let out a frustrated, hopeless sigh after all our money slips away in a matter of seconds. If this sounds like you, you’ll probably be interested in today’s topic. Sara talks about what money is, and what it isn’t. This is fundamental wisdom in establishing and maintaining our relationship with money. Sara also talks about how to shift our relationship with money, the importance of having your numbers in check, what it really takes to run and manage your business every month to ensure stability, how to attract abundance, and the mindsets and misconceptions that you should never believe. The conversation around money has long been a secret. So what’s your money story?

 If “Where did my money go?” sounds like something you say every time, clicking the link below will keep out of the pain game!: 

https://jayrooke.com/121-Sara-J-Bronson/ 

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Episode Highlights:

00:46 Money Relationship

04:42 Like Attracts Like

10:49 What Money Is and What It Isn’t

15:39 Is Your Cash Flowing?  

22:19 Money Dates

29:49 The Metrics of Your Business

35:12 Knowledge is Power

43:02 The Energy of Money

46:46 How to Attain Stability