Behind the Pursuit: From Bourbon to Brand

046 - Kentucky Bourbon Festival and Bourbon & Beyond Recap

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Fresh off the Kentucky Bourbon Festival in Bardstown, Kentucky and Bourbon & Beyond in Louisville, Kentucky, Ryan and Kenny break down their experiences at the shows this year, what was different about last year, and what they hope for in 2024.


We hit on:

  • In what ways did you see brands stand out from the crowd at Kentucky Bourbon Festival?
  • How was the reception at the festival this year compared to last year?
  • What was the reception like of the first private selections done from Pursuit Spirits? 
  • Was there a significant difference being able to sell bottles at the show now that you all have your DSP?
  • What was the most well-received product from Pursuit at the festival? 
  • Knowing what you know from last year, and now this year, what would you do differently going into 2024?
  • At Bourbon & Beyond, how does the 'bourbon' presence fit into what is primarily a music festival?


    • and much more.

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