Share 047: From Unknown to Expert: How to Use PR and Social Media to Become a Recognised Expert

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August 14, 2014

047: From Unknown to Expert: How to Use PR and Social Media to Become a Recognised Expert

36 minutes

Are you a therapist or mental health professional who wants to find more clients and grow your profile?

De-mystifying PR and social media is an effective and powerful way to accomplish this and position yourself as a recognised expert.

In this podcast, we speak with Catriona Pollard, who is a PR and Social Media expert who is regularly featured in BRW, SkyNews, SmartCompany and other mainstream media, as well as being an in-demand speaker in Australia and overseas.

In this episode we discuss:

What is PR and why do we need it?

Can a business do well without social media?

The importance of figuring out your ‘why’ before starting.

What is a personal brand and does everyone have one?

How to decide which social media networks to start with so you don’t get overwhelmed.

How to build relationships with journalists.

What happens to your business when you start getting noticed by the media.

...more

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By Clinton Power